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The differences between online marketing coordinators and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an online marketing coordinator and a marketing communications coordinator. Additionally, a marketing communications coordinator has an average salary of $49,151, which is higher than the $39,102 average annual salary of an online marketing coordinator.
The top three skills for an online marketing coordinator include google adwords, marketing campaigns and google analytics. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
| Online Marketing Coordinator | Marketing Communications Coordinator | |
| Yearly salary | $39,102 | $49,151 |
| Hourly rate | $18.80 | $23.63 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,641 | 96,492 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 83% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An Online Marketing Coordinator coordinates the organization's social media platforms and online presence. Besides executing digital marketing and social media strategies, Online Marketing Coordinators also distribute marketing initiatives, promotions, and campaigns. These professions create and execute marketing campaigns across different online and offline platforms. Moreover, an Online Marketing Coordinator implements the organization's marketing campaigns and communications. These include managing campaign development, campaign design, campaign approval, campaign production, and printed and digital material delivery. Finally, an Online Marketing Coordinator implements social media content programs across various social channels by working with industry partners.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Online marketing coordinators and marketing communications coordinators have different pay scales, as shown below.
| Online Marketing Coordinator | Marketing Communications Coordinator | |
| Average salary | $39,102 | $49,151 |
| Salary range | Between $31,000 And $48,000 | Between $36,000 And $67,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | New Jersey |
| Best paying company | - | Avid |
| Best paying industry | - | Manufacturing |
There are a few differences between an online marketing coordinator and a marketing communications coordinator in terms of educational background:
| Online Marketing Coordinator | Marketing Communications Coordinator | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 83% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between online marketing coordinators' and marketing communications coordinators' demographics:
| Online Marketing Coordinator | Marketing Communications Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 45.6% Female, 54.4% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 13.8% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |