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The differences between online marketing coordinators and marketing representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an online marketing coordinator and a marketing representative. Additionally, a marketing representative has an average salary of $47,376, which is higher than the $39,102 average annual salary of an online marketing coordinator.
The top three skills for an online marketing coordinator include google adwords, marketing campaigns and google analytics. The most important skills for a marketing representative are product knowledge, customer service, and sales presentations.
| Online Marketing Coordinator | Marketing Representative | |
| Yearly salary | $39,102 | $47,376 |
| Hourly rate | $18.80 | $22.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,641 | 217,886 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 68% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An Online Marketing Coordinator coordinates the organization's social media platforms and online presence. Besides executing digital marketing and social media strategies, Online Marketing Coordinators also distribute marketing initiatives, promotions, and campaigns. These professions create and execute marketing campaigns across different online and offline platforms. Moreover, an Online Marketing Coordinator implements the organization's marketing campaigns and communications. These include managing campaign development, campaign design, campaign approval, campaign production, and printed and digital material delivery. Finally, an Online Marketing Coordinator implements social media content programs across various social channels by working with industry partners.
A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.
Online marketing coordinators and marketing representatives have different pay scales, as shown below.
| Online Marketing Coordinator | Marketing Representative | |
| Average salary | $39,102 | $47,376 |
| Salary range | Between $31,000 And $48,000 | Between $28,000 And $77,000 |
| Highest paying City | - | New York, NY |
| Highest paying state | - | Washington |
| Best paying company | - | Amazon |
| Best paying industry | - | Finance |
There are a few differences between an online marketing coordinator and a marketing representative in terms of educational background:
| Online Marketing Coordinator | Marketing Representative | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between online marketing coordinators' and marketing representatives' demographics:
| Online Marketing Coordinator | Marketing Representative | |
| Average age | 37 | 37 |
| Gender ratio | Male, 45.6% Female, 54.4% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 13.8% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |