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The differences between online marketing coordinators and media coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an online marketing coordinator, becoming a media coordinator takes usually requires 2-4 years. Additionally, a media coordinator has an average salary of $47,471, which is higher than the $39,102 average annual salary of an online marketing coordinator.
The top three skills for an online marketing coordinator include google adwords, marketing campaigns and google analytics. The most important skills for a media coordinator are facebook, instagram, and twitter.
| Online Marketing Coordinator | Media Coordinator | |
| Yearly salary | $39,102 | $47,471 |
| Hourly rate | $18.80 | $22.82 |
| Growth rate | 19% | 8% |
| Number of jobs | 82,641 | 35,285 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 82% |
| Average age | 37 | 42 |
| Years of experience | 6 | 4 |
An Online Marketing Coordinator coordinates the organization's social media platforms and online presence. Besides executing digital marketing and social media strategies, Online Marketing Coordinators also distribute marketing initiatives, promotions, and campaigns. These professions create and execute marketing campaigns across different online and offline platforms. Moreover, an Online Marketing Coordinator implements the organization's marketing campaigns and communications. These include managing campaign development, campaign design, campaign approval, campaign production, and printed and digital material delivery. Finally, an Online Marketing Coordinator implements social media content programs across various social channels by working with industry partners.
A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.
Online marketing coordinators and media coordinators have different pay scales, as shown below.
| Online Marketing Coordinator | Media Coordinator | |
| Average salary | $39,102 | $47,471 |
| Salary range | Between $31,000 And $48,000 | Between $34,000 And $64,000 |
| Highest paying City | - | Urban Honolulu, HI |
| Highest paying state | - | Hawaii |
| Best paying company | - | The Joffrey Ballet |
| Best paying industry | - | Manufacturing |
There are a few differences between an online marketing coordinator and a media coordinator in terms of educational background:
| Online Marketing Coordinator | Media Coordinator | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 82% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between online marketing coordinators' and media coordinators' demographics:
| Online Marketing Coordinator | Media Coordinator | |
| Average age | 37 | 42 |
| Gender ratio | Male, 45.6% Female, 54.4% | Male, 36.6% Female, 63.4% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 13.8% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |