Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between online marketing coordinators and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an online marketing coordinator, becoming an online marketing manager takes usually requires 8-10 years. Additionally, an online marketing manager has an average salary of $96,212, which is higher than the $39,102 average annual salary of an online marketing coordinator.
The top three skills for an online marketing coordinator include google adwords, marketing campaigns and google analytics. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.
| Online Marketing Coordinator | Online Marketing Manager | |
| Yearly salary | $39,102 | $96,212 |
| Hourly rate | $18.80 | $46.26 |
| Growth rate | 19% | 10% |
| Number of jobs | 82,641 | 111,303 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 78% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
An Online Marketing Coordinator coordinates the organization's social media platforms and online presence. Besides executing digital marketing and social media strategies, Online Marketing Coordinators also distribute marketing initiatives, promotions, and campaigns. These professions create and execute marketing campaigns across different online and offline platforms. Moreover, an Online Marketing Coordinator implements the organization's marketing campaigns and communications. These include managing campaign development, campaign design, campaign approval, campaign production, and printed and digital material delivery. Finally, an Online Marketing Coordinator implements social media content programs across various social channels by working with industry partners.
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
Online marketing coordinators and online marketing managers have different pay scales, as shown below.
| Online Marketing Coordinator | Online Marketing Manager | |
| Average salary | $39,102 | $96,212 |
| Salary range | Between $31,000 And $48,000 | Between $69,000 And $133,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Washington |
| Best paying company | - | Meta |
| Best paying industry | - | Utilities |
There are a few differences between an online marketing coordinator and an online marketing manager in terms of educational background:
| Online Marketing Coordinator | Online Marketing Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 78% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between online marketing coordinators' and online marketing managers' demographics:
| Online Marketing Coordinator | Online Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 45.6% Female, 54.4% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 13.8% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |