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The differences between online marketing coordinators and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an online marketing coordinator and a senior marketing analyst. Additionally, a senior marketing analyst has an average salary of $83,321, which is higher than the $39,102 average annual salary of an online marketing coordinator.
The top three skills for an online marketing coordinator include google adwords, marketing campaigns and google analytics. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.
| Online Marketing Coordinator | Senior Marketing Analyst | |
| Yearly salary | $39,102 | $83,321 |
| Hourly rate | $18.80 | $40.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,641 | 110,012 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An Online Marketing Coordinator coordinates the organization's social media platforms and online presence. Besides executing digital marketing and social media strategies, Online Marketing Coordinators also distribute marketing initiatives, promotions, and campaigns. These professions create and execute marketing campaigns across different online and offline platforms. Moreover, an Online Marketing Coordinator implements the organization's marketing campaigns and communications. These include managing campaign development, campaign design, campaign approval, campaign production, and printed and digital material delivery. Finally, an Online Marketing Coordinator implements social media content programs across various social channels by working with industry partners.
A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.
Online marketing coordinators and senior marketing analysts have different pay scales, as shown below.
| Online Marketing Coordinator | Senior Marketing Analyst | |
| Average salary | $39,102 | $83,321 |
| Salary range | Between $31,000 And $48,000 | Between $63,000 And $109,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Washington |
| Best paying company | - | Credit Karma |
| Best paying industry | - | Finance |
There are a few differences between an online marketing coordinator and a senior marketing analyst in terms of educational background:
| Online Marketing Coordinator | Senior Marketing Analyst | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between online marketing coordinators' and senior marketing analysts' demographics:
| Online Marketing Coordinator | Senior Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 45.6% Female, 54.4% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 13.8% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |