Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between product marketing specialists and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a product marketing specialist and a marketing specialist. Additionally, a product marketing specialist has an average salary of $89,296, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a product marketing specialist include digital marketing, marketing campaigns and market research. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Product Marketing Specialist | Marketing Specialist | |
| Yearly salary | $89,296 | $54,942 |
| Hourly rate | $42.93 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 139,490 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Product marketing specialists are employees who focus on the marketing content of one specific product or service of the company. They specialize in branding activities related to the product. They ensure that the branding is consistent so that it can be easily associated with the product. They also work on marketing campaigns for the product. Product marketing specialists must be familiar with the industry trends as well as with the target market of the product. They may conduct research studies to further improve the marketing content related to the product.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Product marketing specialists and marketing specialists have different pay scales, as shown below.
| Product Marketing Specialist | Marketing Specialist | |
| Average salary | $89,296 | $54,942 |
| Salary range | Between $63,000 And $126,000 | Between $36,000 And $82,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Apple | |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a product marketing specialist and a marketing specialist in terms of educational background:
| Product Marketing Specialist | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing specialists' and marketing specialists' demographics:
| Product Marketing Specialist | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.7% Female, 55.3% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.8% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |