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The differences between regional marketing coordinators and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a regional marketing coordinator and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $51,974 average annual salary of a regional marketing coordinator.
The top three skills for a regional marketing coordinator include digital marketing, home health and marketing campaigns. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Regional Marketing Coordinator | Marketing Consultant | |
| Yearly salary | $51,974 | $70,593 |
| Hourly rate | $24.99 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 104,640 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A regional marketing manager oversees the marketing programs and projects within a particular region and area, aiming to enhance brand value and awareness that will translate into sales and positive customer relationships. They primarily have administrative duties, such as developing marketing programs, streamlining program requirements, coordinating with managers, supervising operations from planning to execution, and addressing issues and concerns to ensure they adhere to company standards, budgets, and deadlines. Additionally, being a regional manager requires leadership skills to empower employees in a joint effort to reach goals.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Regional marketing coordinators and marketing consultants have different pay scales, as shown below.
| Regional Marketing Coordinator | Marketing Consultant | |
| Average salary | $51,974 | $70,593 |
| Salary range | Between $38,000 And $70,000 | Between $44,000 And $112,000 |
| Highest paying City | - | Wilmington, DE |
| Highest paying state | - | Delaware |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a regional marketing coordinator and a marketing consultant in terms of educational background:
| Regional Marketing Coordinator | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between regional marketing coordinators' and marketing consultants' demographics:
| Regional Marketing Coordinator | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 26.9% Female, 73.1% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 9.6% White, 67.8% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |