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The differences between regional marketing coordinators and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a regional marketing coordinator and a marketing coordinator. Additionally, a regional marketing coordinator has an average salary of $51,974, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a regional marketing coordinator include digital marketing, home health and marketing campaigns. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Regional Marketing Coordinator | Marketing Coordinator | |
| Yearly salary | $51,974 | $48,326 |
| Hourly rate | $24.99 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 104,640 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A regional marketing manager oversees the marketing programs and projects within a particular region and area, aiming to enhance brand value and awareness that will translate into sales and positive customer relationships. They primarily have administrative duties, such as developing marketing programs, streamlining program requirements, coordinating with managers, supervising operations from planning to execution, and addressing issues and concerns to ensure they adhere to company standards, budgets, and deadlines. Additionally, being a regional manager requires leadership skills to empower employees in a joint effort to reach goals.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Regional marketing coordinators and marketing coordinators have different pay scales, as shown below.
| Regional Marketing Coordinator | Marketing Coordinator | |
| Average salary | $51,974 | $48,326 |
| Salary range | Between $38,000 And $70,000 | Between $34,000 And $67,000 |
| Highest paying City | - | New York, NY |
| Highest paying state | - | New Jersey |
| Best paying company | - | Keller Williams Capital Properties |
| Best paying industry | - | Technology |
There are a few differences between a regional marketing coordinator and a marketing coordinator in terms of educational background:
| Regional Marketing Coordinator | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between regional marketing coordinators' and marketing coordinators' demographics:
| Regional Marketing Coordinator | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 26.9% Female, 73.1% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 9.6% White, 67.8% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |