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The differences between strategic accounts managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a strategic accounts manager, becoming a marketing account manager takes usually requires 8-10 years. Additionally, a strategic accounts manager has an average salary of $83,574, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a strategic accounts manager include account management, healthcare and customer service. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Strategic Accounts Manager | Marketing Account Manager | |
| Yearly salary | $83,574 | $67,983 |
| Hourly rate | $40.18 | $32.68 |
| Growth rate | 5% | 10% |
| Number of jobs | 141,224 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Average age | 46 | 39 |
| Years of experience | 8 | 10 |
A strategic accounts manager is an individual who is responsible for establishing and maintaining productive relationships with new and existing large clients. Strategic accounts managers assign staff members to provide help and support with client accounts and how they can be of service to the clients. They are required to create an appropriate sales strategy for each of their clients and identify needs. Strategic accounts manager must also create comprehensive reports on client sales and strategy to their upper management.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Strategic accounts managers and marketing account managers have different pay scales, as shown below.
| Strategic Accounts Manager | Marketing Account Manager | |
| Average salary | $83,574 | $67,983 |
| Salary range | Between $51,000 And $135,000 | Between $50,000 And $91,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | New Jersey | Washington |
| Best paying company | VMware | American Tower |
| Best paying industry | Technology | Energy |
There are a few differences between a strategic accounts manager and a marketing account manager in terms of educational background:
| Strategic Accounts Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between strategic accounts managers' and marketing account managers' demographics:
| Strategic Accounts Manager | Marketing Account Manager | |
| Average age | 46 | 39 |
| Gender ratio | Male, 68.2% Female, 31.8% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 10% |