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Technical sales specialist vs area sales representative

The differences between technical sales specialists and area sales representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a technical sales specialist, becoming an area sales representative takes usually requires 2-4 years. Additionally, a technical sales specialist has an average salary of $86,598, which is higher than the $58,355 average annual salary of an area sales representative.

The top three skills for a technical sales specialist include customer service, technical knowledge and cloud. The most important skills for an area sales representative are customer service, business development, and sales process.

Technical sales specialist vs area sales representative overview

Technical Sales SpecialistArea Sales Representative
Yearly salary$86,598$58,355
Hourly rate$41.63$28.06
Growth rate4%4%
Number of jobs212,987199,212
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 69%
Average age4747
Years of experience24

What does a technical sales specialist do?

A technical sales specialist is in charge of devising strategies to develop technical solutions for optimizing sales procedures. Their responsibilities revolve around identifying market and client needs, assessing existing programs and projects to determine its strengths and weaknesses, and recommending improvements as needed. A technical sales specialist may also interact with walk-in clients, or reach out to them through calls and correspondence, to demonstrate and offer products and services. Furthermore, as a technical sales specialist, it is essential to produce progress reports and maintain records of transactions, all while prioritizing to meet sales targets.

What does an area sales representative do?

The primary role of an area sales representative is to sell the company's products and services within a specified region or territory. You will be responsible for attracting new clients, increase profitability, and win new accounts. Other duties typically include building and maintaining relationships with both new and existing customers, traveling across the region to visit customers, and maintaining records of customer accounts and sales leads. As an area sales representative, it is also your duty to close deals and negotiate service agreements, prices, and terms of sale.

Technical sales specialist vs area sales representative salary

Technical sales specialists and area sales representatives have different pay scales, as shown below.

Technical Sales SpecialistArea Sales Representative
Average salary$86,598$58,355
Salary rangeBetween $57,000 And $129,000Between $42,000 And $80,000
Highest paying CitySan Francisco, CASyracuse, NY
Highest paying stateCaliforniaMaine
Best paying companyGoogleMicrosoft
Best paying industry-Finance

Differences between technical sales specialist and area sales representative education

There are a few differences between a technical sales specialist and an area sales representative in terms of educational background:

Technical Sales SpecialistArea Sales Representative
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 69%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaSUNY College of Technology at Alfred

Technical sales specialist vs area sales representative demographics

Here are the differences between technical sales specialists' and area sales representatives' demographics:

Technical Sales SpecialistArea Sales Representative
Average age4747
Gender ratioMale, 75.3% Female, 24.7%Male, 66.0% Female, 34.0%
Race ratioBlack or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.4% Asian, 5.2% White, 72.6% American Indian and Alaska Native, 0.2%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.7% American Indian and Alaska Native, 0.2%
LGBT Percentage6%6%

Differences between technical sales specialist and area sales representative duties and responsibilities

Technical sales specialist example responsibilities.

  • Use of CRM software to work with potential leads.
  • Conduct budgeting and funding discussions with administrators to achieve ROI on purchases.
  • Develop pull-through strategies that effectively promote RibaPak through Gastroenterologists clinics and manage care organizations.
  • Educate nurses and technicians on products under FDA requirements.
  • Develop protocols for product uses prior to FDA approval.
  • Identify niche market comprise of HCP's in underserve rural areas.
  • Show more

Area sales representative example responsibilities.

  • Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
  • Create wholesale catalog using Powerpoint and PDF.
  • Add and update customer information in Seibel CRM application.
  • Schedule monthly sales, change POS, acquire extra sales/floor space.
  • Increase sales and product visibility by placing POS material and encouraging promotion participation within accounts.
  • Execute weekly on premise promotions and off-site special events that generate brand awareness, increase distribution and additional sales.
  • Show more

Technical sales specialist vs area sales representative skills

Common technical sales specialist skills
  • Customer Service, 14%
  • Technical Knowledge, 11%
  • Cloud, 7%
  • Product Sales, 7%
  • Client Facing, 6%
  • Competitive Landscape, 5%
Common area sales representative skills
  • Customer Service, 24%
  • Business Development, 17%
  • Sales Process, 15%
  • Customer Relations, 7%
  • Product Knowledge, 4%
  • Territory Sales, 3%