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Account executive, advertising & sales vs advertising sales representative

The differences between account executives, advertising & sales and advertising sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an account executive, advertising & sales and an advertising sales representative. Additionally, an advertising sales representative has an average salary of $63,224, which is higher than the $54,495 average annual salary of an account executive, advertising & sales.

The top three skills for an account executive, advertising & sales include media sales, ROI and business development. The most important skills for an advertising sales representative are CRM, powerpoint, and media sales.

Account executive, advertising & sales vs advertising sales representative overview

Account Executive, Advertising & SalesAdvertising Sales Representative
Yearly salary$54,495$63,224
Hourly rate$26.20$30.40
Growth rate-8%-8%
Number of jobs132,711202,147
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 69%
Average age4444
Years of experience44

What does an account executive, advertising & sales do?

The advertising & sales account executive is vital for the success of a company's sales and advertising strategies. Another role of the account executive is to oversee the customer service provided by the company, monitor client feedback, and provide solutions to problems and issues encountered. The account executive also acts as the contact person of clients and is responsible for establishing constant communication with all customers and establishing good relations with them. The effective work of an account executive will raise the credibility and reputation of the company.

What does an advertising sales representative do?

Advertising sales representatives are professionals who sell advertising space in print publications, websites, and outdoor media to companies that want to advertise their products. These representatives are required to identify potential clients and meet them to present information about all the advertising services that they can offer to them. To identify potential clients, representatives must carry out tasks such as placing cold calls, sending out emails, or following up on inquiries. Advertising sales representatives must also keep in regular contact with their current clients and maintain customer satisfaction.

Account executive, advertising & sales vs advertising sales representative salary

Account executives, advertising & sales and advertising sales representatives have different pay scales, as shown below.

Account Executive, Advertising & SalesAdvertising Sales Representative
Average salary$54,495$63,224
Salary rangeBetween $33,000 And $88,000Between $35,000 And $112,000
Highest paying City-Harrison, NY
Highest paying state-New York
Best paying company-Amazon
Best paying industry-Telecommunication

Differences between account executive, advertising & sales and advertising sales representative education

There are a few differences between an account executive, advertising & sales and an advertising sales representative in terms of educational background:

Account Executive, Advertising & SalesAdvertising Sales Representative
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 69%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Account executive, advertising & sales vs advertising sales representative demographics

Here are the differences between account executives, advertising & sales' and advertising sales representatives' demographics:

Account Executive, Advertising & SalesAdvertising Sales Representative
Average age4444
Gender ratioMale, 37.1% Female, 62.9%Male, 42.2% Female, 57.8%
Race ratioBlack or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.6% Asian, 4.6% White, 71.1% American Indian and Alaska Native, 0.4%Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.4% Asian, 4.6% White, 71.4% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between account executive, advertising & sales and advertising sales representative duties and responsibilities

Account executive, advertising & sales example responsibilities.

  • Drive knowledge of unique offerings to help brands achieve and grow core KPIs and deliver ROI amongst qualify users.
  • Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
  • Track analytics by maintaining the CRM database.
  • Analyze client data, campaign execution and return on investment, utilizing CRM.
  • Develop geographic and demographically target campaigns to maximize client ROI.
  • Account analysis and preparation, assessing customer needs, and preparation of professional sales recommendations tailor to each customer s business.
  • Show more

Advertising sales representative example responsibilities.

  • Manage print advertising, online banner, SEO, email marketing, SMS, and social media for clients.
  • Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
  • Partner with account managers to assist customers with SEO, SEM, PPC, and social media marketing.
  • Generate new business for yellow page advertising through cold-calling and telemarketing efforts using SEM and SEO forms of internet marketing.
  • Solicit the sale of advertising space through telemarketing.
  • Post sale SEM analysis to optimize value to clients.
  • Show more

Account executive, advertising & sales vs advertising sales representative skills

Common account executive, advertising & sales skills
  • Media Sales, 18%
  • ROI, 12%
  • Business Development, 12%
  • Real Estate, 8%
  • Market Research, 7%
  • Digital Marketing, 6%
Common advertising sales representative skills
  • CRM, 15%
  • PowerPoint, 12%
  • Media Sales, 10%
  • Account Management, 7%
  • SEM, 6%
  • Sales Territory, 5%