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Account executive, advertising & sales vs sales account manager

The differences between account executives, advertising & sales and sales account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an account executive, advertising & sales, becoming a sales account manager takes usually requires 6-8 years. Additionally, a sales account manager has an average salary of $58,630, which is higher than the $54,495 average annual salary of an account executive, advertising & sales.

The top three skills for an account executive, advertising & sales include media sales, ROI and business development. The most important skills for a sales account manager are customer service, CRM, and customer satisfaction.

Account executive, advertising & sales vs sales account manager overview

Account Executive, Advertising & SalesSales Account Manager
Yearly salary$54,495$58,630
Hourly rate$26.20$28.19
Growth rate-8%5%
Number of jobs132,711163,697
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 70%
Average age4446
Years of experience48

What does an account executive, advertising & sales do?

The advertising & sales account executive is vital for the success of a company's sales and advertising strategies. Another role of the account executive is to oversee the customer service provided by the company, monitor client feedback, and provide solutions to problems and issues encountered. The account executive also acts as the contact person of clients and is responsible for establishing constant communication with all customers and establishing good relations with them. The effective work of an account executive will raise the credibility and reputation of the company.

What does a sales account manager do?

The account sales manager is in charge of the retention of their customer relationship. They have to supervise the portfolio of existing clients, develop new business with them, and seek new sales opportunities. Account sales managers act as liaisons between the company and customer as well as build strong, long-lasting relationships by providing an improved customer experience. It is their responsibility to negotiate contracts and close deals to maximize sales profits. Also, they forecast track sales results and prepare reports on account status.

Account executive, advertising & sales vs sales account manager salary

Account executives, advertising & sales and sales account managers have different pay scales, as shown below.

Account Executive, Advertising & SalesSales Account Manager
Average salary$54,495$58,630
Salary rangeBetween $33,000 And $88,000Between $33,000 And $101,000
Highest paying City-San Francisco, CA
Highest paying state-Hawaii
Best paying company-Google
Best paying industry-Technology

Differences between account executive, advertising & sales and sales account manager education

There are a few differences between an account executive, advertising & sales and a sales account manager in terms of educational background:

Account Executive, Advertising & SalesSales Account Manager
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 70%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Southern California

Account executive, advertising & sales vs sales account manager demographics

Here are the differences between account executives, advertising & sales' and sales account managers' demographics:

Account Executive, Advertising & SalesSales Account Manager
Average age4446
Gender ratioMale, 37.1% Female, 62.9%Male, 63.4% Female, 36.6%
Race ratioBlack or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.6% Asian, 4.6% White, 71.1% American Indian and Alaska Native, 0.4%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage10%7%

Differences between account executive, advertising & sales and sales account manager duties and responsibilities

Account executive, advertising & sales example responsibilities.

  • Drive knowledge of unique offerings to help brands achieve and grow core KPIs and deliver ROI amongst qualify users.
  • Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
  • Track analytics by maintaining the CRM database.
  • Analyze client data, campaign execution and return on investment, utilizing CRM.
  • Develop geographic and demographically target campaigns to maximize client ROI.
  • Account analysis and preparation, assessing customer needs, and preparation of professional sales recommendations tailor to each customer s business.
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Sales account manager example responsibilities.

  • Manage RFQ/RFP responses to telecommunication, government and utility customers utilizing CRM system to manage customers.
  • Recruit to develop and manage new sales territory selling MRO industrial goods and services to existing and potential customers.
  • Manage and coordinate daily sales activities through target cold calling and telemarketing.
  • Organize and maintain existing national clients for process refrigeration and HVAC maintenance and service.
  • Maintain database, create mailers, and work in SalesForce to determine new possible clients.
  • Founded in 1935 ATD has grown from a regional family-own company to a successful nationwide distribution enterprise.
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Account executive, advertising & sales vs sales account manager skills

Common account executive, advertising & sales skills
  • Media Sales, 18%
  • ROI, 12%
  • Business Development, 12%
  • Real Estate, 8%
  • Market Research, 7%
  • Digital Marketing, 6%
Common sales account manager skills
  • Customer Service, 13%
  • CRM, 8%
  • Customer Satisfaction, 5%
  • Account Management, 5%
  • Product Knowledge, 4%
  • Business Development, 4%