Account marketing representative vs marketing account executive

The differences between account marketing representatives and marketing account executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an account marketing representative, becoming a marketing account executive takes usually requires 8-10 years. Additionally, an account marketing representative has an average salary of $58,350, which is higher than the $52,986 average annual salary of a marketing account executive.

The top three skills for an account marketing representative include market trends, real estate and CRM. The most important skills for a marketing account executive are digital marketing, c-level, and CRM.

Account marketing representative vs marketing account executive overview

	Account Marketing Representative	Marketing Account Executive
Yearly salary	$58,350	$52,986
Hourly rate	$28.05	$25.47
Growth rate	4%	10%
Number of jobs	236,254	188,195
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 80%
Average age	47	39
Years of experience	4	10

What does an account marketing representative do?

The account marketing representative initiates contact with clients, handles accounts, meets their requirements, and creates sales and marketing strategies. An account marketing representative is a contact person which clients can go to for information. The account marketing representative collaborates with relevant departments to ensure that an account fares well in the market and thus increases its reputation and solidifies consumer trust and confidence.

What does a marketing account executive do?

Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.

Account marketing representative vs marketing account executive salary

Account marketing representatives and marketing account executives have different pay scales, as shown below.

	Account Marketing Representative	Marketing Account Executive
Average salary	$58,350	$52,986
Salary range	Between $37,000 And $90,000	Between $36,000 And $75,000
Highest paying City	-	Reston, VA
Highest paying state	-	Virginia
Best paying company	-	Google
Best paying industry	-	Finance

Differences between account marketing representative and marketing account executive education

There are a few differences between an account marketing representative and a marketing account executive in terms of educational background:

	Account Marketing Representative	Marketing Account Executive
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 80%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Georgia

Account marketing representative vs marketing account executive demographics

Here are the differences between account marketing representatives' and marketing account executives' demographics:

	Account Marketing Representative	Marketing Account Executive
Average age	47	39
Gender ratio	Male, 47.8% Female, 52.2%	Male, 45.1% Female, 54.9%
Race ratio	Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.4% Asian, 5.2% White, 72.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	6%	10%

Differences between account marketing representative and marketing account executive duties and responsibilities

Account marketing representative example responsibilities.

Achieve real growth successes employing attentive needs base services and business development campaigns utilizing amass network of legal and healthcare professionals.
Create custom PowerPoint presentations for key customers to show new product ideas.
Maintain input/output of information essential to sales communication regarding commission, quotas, sales activity, compensation appeals and incentive payouts.
Market filtration and softening systems by informing customers of their benefits inside Costco warehouses.

Marketing account executive example responsibilities.

Engage with the Facebook community and manage feedback and customer inquiries.
Create engaging content on Facebook and Instagram to inform potential leads about services, along with promoting clients businesses.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Create innovative marketing and business plans with SEO, SEM and social media strategies to define selling plan and campaign.
Create customized sales presentations including PowerPoint presentations, custom tailor brochures, and specialize demo presentations.
Recruit to develop and execute the CRM programs targeting consumers for Astra-Zeneca brands.

Account marketing representative vs marketing account executive skills

Common account marketing representative skills

Market Trends, 24%
Real Estate, 19%
CRM, 12%
Customer Satisfaction, 10%
Technical Support, 8%
Account Management, 6%

Common marketing account executive skills

Digital Marketing, 35%
C-Level, 11%
CRM, 6%
Customer Satisfaction, 5%
Lead Generation, 4%
Brand Awareness, 4%

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Account Marketing Representative
Account Marketing Representative vs Marketing Account Executive

Updated January 8, 2025

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