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The differences between advertising account executives and advertising coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising account executive and an advertising coordinator. Additionally, an advertising account executive has an average salary of $62,123, which is higher than the $47,872 average annual salary of an advertising coordinator.
The top three skills for an advertising account executive include media sales, CRM and client relationships. The most important skills for an advertising coordinator are facebook, google adwords, and instagram.
| Advertising Account Executive | Advertising Coordinator | |
| Yearly salary | $62,123 | $47,872 |
| Hourly rate | $29.87 | $23.02 |
| Growth rate | -8% | -8% |
| Number of jobs | 117,707 | 26,449 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Average age | 44 | 44 |
| Years of experience | 4 | 4 |
An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.
An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.
Advertising account executives and advertising coordinators have different pay scales, as shown below.
| Advertising Account Executive | Advertising Coordinator | |
| Average salary | $62,123 | $47,872 |
| Salary range | Between $44,000 And $87,000 | Between $36,000 And $62,000 |
| Highest paying City | Redding, CA | New York, NY |
| Highest paying state | California | New York |
| Best paying company | Microsoft | AACSB |
| Best paying industry | Telecommunication | Real Estate |
There are a few differences between an advertising account executive and an advertising coordinator in terms of educational background:
| Advertising Account Executive | Advertising Coordinator | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between advertising account executives' and advertising coordinators' demographics:
| Advertising Account Executive | Advertising Coordinator | |
| Average age | 44 | 44 |
| Gender ratio | Male, 41.4% Female, 58.6% | Male, 25.2% Female, 74.8% |
| Race ratio | Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.3% Asian, 4.6% White, 71.6% American Indian and Alaska Native, 0.4% | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 10% |