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The differences between advertising account executives and advertising managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an advertising account executive, becoming an advertising manager takes usually requires 4-6 years. Additionally, an advertising manager has an average salary of $93,050, which is higher than the $62,123 average annual salary of an advertising account executive.
The top three skills for an advertising account executive include media sales, CRM and client relationships. The most important skills for an advertising manager are digital marketing, marketing campaigns, and SEO.
| Advertising Account Executive | Advertising Manager | |
| Yearly salary | $62,123 | $93,050 |
| Hourly rate | $29.87 | $44.74 |
| Growth rate | -8% | 10% |
| Number of jobs | 117,707 | 43,083 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 77% |
| Average age | 44 | 39 |
| Years of experience | 4 | 6 |
An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.
Advertising managers are executive professionals who work closely with the advertising team to create and implement advertising media to create effective promotional and advertising campaigns for an organization. Advertising managers are required to negotiate advertising contracts for various advertising campaigns such as print media, online ads, radio, or television. They must identify new strategies so that they can maximize brand visibility. Advertising managers must also monitor the results of their advertising campaigns to determine their effectiveness and cost-benefit ratio.
Advertising account executives and advertising managers have different pay scales, as shown below.
| Advertising Account Executive | Advertising Manager | |
| Average salary | $62,123 | $93,050 |
| Salary range | Between $44,000 And $87,000 | Between $61,000 And $141,000 |
| Highest paying City | Redding, CA | Burlingame, CA |
| Highest paying state | California | Nevada |
| Best paying company | Microsoft | Apple |
| Best paying industry | Telecommunication | Finance |
There are a few differences between an advertising account executive and an advertising manager in terms of educational background:
| Advertising Account Executive | Advertising Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | Northwestern University |
Here are the differences between advertising account executives' and advertising managers' demographics:
| Advertising Account Executive | Advertising Manager | |
| Average age | 44 | 39 |
| Gender ratio | Male, 41.4% Female, 58.6% | Male, 43.4% Female, 56.6% |
| Race ratio | Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.3% Asian, 4.6% White, 71.6% American Indian and Alaska Native, 0.4% | Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 10% |