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The differences between advertising account executives and corporate account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a corporate account executive has an average salary of $77,649, which is higher than the $62,123 average annual salary of an advertising account executive.
The top three skills for an advertising account executive include media sales, CRM and client relationships. The most important skills for a corporate account executive are customer service, CRM, and product knowledge.
| Advertising Account Executive | Corporate Account Executive | |
| Yearly salary | $62,123 | $77,649 |
| Hourly rate | $29.87 | $37.33 |
| Growth rate | -8% | 4% |
| Number of jobs | 117,707 | 150,783 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 80% |
| Average age | 44 | 44 |
| Years of experience | 4 | - |
An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.
A corporate account executive's role is to generate leads and secure sales, ensuring to build positive relationships with clients. Among their responsibilities include performing research and analysis to find business and client opportunities, identifying the clients' needs, setting sales goals, and developing sales strategies. They may also reach out to clients through calls or correspondence, even arrange appointments to discuss and negotiate contracts. Furthermore, it is essential to maintain records of all transactions and adhere to the company's policies and regulations.
Advertising account executives and corporate account executives have different pay scales, as shown below.
| Advertising Account Executive | Corporate Account Executive | |
| Average salary | $62,123 | $77,649 |
| Salary range | Between $44,000 And $87,000 | Between $48,000 And $124,000 |
| Highest paying City | Redding, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Microsoft | Microsoft |
| Best paying industry | Telecommunication | Technology |
There are a few differences between an advertising account executive and a corporate account executive in terms of educational background:
| Advertising Account Executive | Corporate Account Executive | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between advertising account executives' and corporate account executives' demographics:
| Advertising Account Executive | Corporate Account Executive | |
| Average age | 44 | 44 |
| Gender ratio | Male, 41.4% Female, 58.6% | Male, 63.6% Female, 36.4% |
| Race ratio | Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.3% Asian, 4.6% White, 71.6% American Indian and Alaska Native, 0.4% | Black or African American, 6.8% Unknown, 4.1% Hispanic or Latino, 16.4% Asian, 5.6% White, 66.8% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 5% |