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The differences between advertising account executives and corporate account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an advertising account executive, becoming a corporate account manager takes usually requires 6-8 years. Additionally, a corporate account manager has an average salary of $90,069, which is higher than the $62,123 average annual salary of an advertising account executive.
The top three skills for an advertising account executive include media sales, CRM and client relationships. The most important skills for a corporate account manager are healthcare, account management, and customer relationships.
| Advertising Account Executive | Corporate Account Manager | |
| Yearly salary | $62,123 | $90,069 |
| Hourly rate | $29.87 | $43.30 |
| Growth rate | -8% | 5% |
| Number of jobs | 117,707 | 170,741 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Average age | 44 | 46 |
| Years of experience | 4 | 8 |
An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.
The duties of a corporate account manager depend on one's line of work or industry of employment. Typically, they are responsible for building a company's client base by devising strategies to identify market opportunities, reaching out to clients through calls and correspondence, and securing sales by offering products and services. They may also resolve issues and concerns, answer inquiries, process payments, and create billing plans as necessary. Furthermore, as a corporate account manager, it is essential to lead and encourage team members, all while implementing the company's policies and regulations.
Advertising account executives and corporate account managers have different pay scales, as shown below.
| Advertising Account Executive | Corporate Account Manager | |
| Average salary | $62,123 | $90,069 |
| Salary range | Between $44,000 And $87,000 | Between $54,000 And $147,000 |
| Highest paying City | Redding, CA | Voorhees, NJ |
| Highest paying state | California | New Jersey |
| Best paying company | Microsoft | Clean Harbors |
| Best paying industry | Telecommunication | - |
There are a few differences between an advertising account executive and a corporate account manager in terms of educational background:
| Advertising Account Executive | Corporate Account Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Southern California |
Here are the differences between advertising account executives' and corporate account managers' demographics:
| Advertising Account Executive | Corporate Account Manager | |
| Average age | 44 | 46 |
| Gender ratio | Male, 41.4% Female, 58.6% | Male, 63.9% Female, 36.1% |
| Race ratio | Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.3% Asian, 4.6% White, 71.6% American Indian and Alaska Native, 0.4% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |