Advertising account executive vs junior account executive

The differences between advertising account executives and junior account executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising account executive and a junior account executive. Additionally, an advertising account executive has an average salary of $62,123, which is higher than the $53,180 average annual salary of a junior account executive.

The top three skills for an advertising account executive include media sales, CRM and client relationships. The most important skills for a junior account executive are account executives, CRM, and powerpoint.

Advertising account executive vs junior account executive overview

	Advertising Account Executive	Junior Account Executive
Yearly salary	$62,123	$53,180
Hourly rate	$29.87	$25.57
Growth rate	-8%	-8%
Number of jobs	117,707	113,698
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 80%
Average age	44	44
Years of experience	4	4

What does an advertising account executive do?

An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.

What does a junior account executive do?

A junior account executive is responsible for handling project and client accounts, strategizing management techniques to achieve the client's goals and objectives. Junior account executives regularly coordinate with the clients for progress updates of their accounts, including plan adjustments and account performance. They also analyze the current market trends and conduct data analysis to identify business opportunities and services that the company may acquire to generate more client resources and increase the company's revenues and profitability.

Advertising account executive vs junior account executive salary

Advertising account executives and junior account executives have different pay scales, as shown below.

	Advertising Account Executive	Junior Account Executive
Average salary	$62,123	$53,180
Salary range	Between $44,000 And $87,000	Between $41,000 And $67,000
Highest paying City	Redding, CA	New York, NY
Highest paying state	California	New York
Best paying company	Microsoft	Fahlgren Mortine
Best paying industry	Telecommunication	Professional

Differences between advertising account executive and junior account executive education

There are a few differences between an advertising account executive and a junior account executive in terms of educational background:

	Advertising Account Executive	Junior Account Executive
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 80%
Most common major	Business	Communication
Most common college	University of Pennsylvania	University of Pennsylvania

Advertising account executive vs junior account executive demographics

Here are the differences between advertising account executives' and junior account executives' demographics:

	Advertising Account Executive	Junior Account Executive
Average age	44	44
Gender ratio	Male, 41.4% Female, 58.6%	Male, 36.3% Female, 63.7%
Race ratio	Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.3% Asian, 4.6% White, 71.6% American Indian and Alaska Native, 0.4%	Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between advertising account executive and junior account executive duties and responsibilities

Advertising account executive example responsibilities.

Manage RFP responses for CPG and healthcare campaigns across various publishers (i.e.
Manage the everyday activities of a team of 20- 30 account managers, paid search strategist and SEO specialists.
Generate leads using a variety of sources, including the Internet, corporate CRM, industry publications and company publication library.
Manage copywriting and spot production scheduling
Manage and grow existing account list through maintaining agency relationships, increase ROI, and campaign optimization recommendations.
Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.

Junior account executive example responsibilities.

Plan and launch a social media pilot program that lead exponential growth in Facebook followers.
Leverage the project life cycle, using proven techniques and tools to achieve milestones and deliver results.
Achieve all sales targets for SaaS product targeting service-base businesses requiring an automate customer retention and relationship management tool.
Organize and run office events.
Leverage corporate resources to grow business with current accounts.
Create PowerPoint presentations to display promotional/sales proposals.

Advertising account executive vs junior account executive skills

Common advertising account executive skills

Media Sales, 16%
CRM, 11%
Client Relationships, 8%
Cold Calls, 7%
PowerPoint, 7%
Mobile Marketing, 7%

Common junior account executive skills

Account Executives, 9%
CRM, 9%
PowerPoint, 8%
Cold Calls, 6%
Client Accounts, 6%
Press Releases, 5%

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Advertising Account Executive
Advertising Account Executive vs Junior Account Executive

Updated January 8, 2025

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