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The differences between advertising account executives and major account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a major account executive has an average salary of $79,860, which is higher than the $62,123 average annual salary of an advertising account executive.
The top three skills for an advertising account executive include media sales, CRM and client relationships. The most important skills for a major account executive are healthcare, salesforce, and cloud.
| Advertising Account Executive | Major Account Executive | |
| Yearly salary | $62,123 | $79,860 |
| Hourly rate | $29.87 | $38.39 |
| Growth rate | -8% | 4% |
| Number of jobs | 117,707 | 130,692 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 82% |
| Average age | 44 | 44 |
| Years of experience | 4 | - |
An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.
A major account executive is responsible for handling client accounts and ensuring that their project requirements are met accordingly by following budget limitations and timetables. Major account executives determine strategic techniques to improve the client's brand image on the market and record progress based on the project's milestones. They also coordinate with the marketing and sales team to establish efficient campaigns and monitor sales performance. A major account executive conducts data and statistical analysis by evaluating the current market trends to identify opportunities that would generate more revenue resources and increase profitability.
Advertising account executives and major account executives have different pay scales, as shown below.
| Advertising Account Executive | Major Account Executive | |
| Average salary | $62,123 | $79,860 |
| Salary range | Between $44,000 And $87,000 | Between $52,000 And $121,000 |
| Highest paying City | Redding, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Microsoft | Riverbed Holdings, Inc. |
| Best paying industry | Telecommunication | Utilities |
There are a few differences between an advertising account executive and a major account executive in terms of educational background:
| Advertising Account Executive | Major Account Executive | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 82% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between advertising account executives' and major account executives' demographics:
| Advertising Account Executive | Major Account Executive | |
| Average age | 44 | 44 |
| Gender ratio | Male, 41.4% Female, 58.6% | Male, 73.2% Female, 26.8% |
| Race ratio | Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.3% Asian, 4.6% White, 71.6% American Indian and Alaska Native, 0.4% | Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 15.7% Asian, 5.6% White, 67.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 5% |