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The differences between advertising account executives and managers, account executive can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an advertising account executive, becoming a manager, account executive takes usually requires 6-8 years. Additionally, a manager, account executive has an average salary of $67,275, which is higher than the $62,123 average annual salary of an advertising account executive.
The top three skills for an advertising account executive include media sales, CRM and client relationships. The most important skills for a manager, account executive are business development, revenue growth, and sales process.
| Advertising Account Executive | Manager, Account Executive | |
| Yearly salary | $62,123 | $67,275 |
| Hourly rate | $29.87 | $32.34 |
| Growth rate | -8% | 5% |
| Number of jobs | 117,707 | 191,240 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 74% |
| Average age | 44 | 46 |
| Years of experience | 4 | 8 |
An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.
An account executive manager is responsible for handling client accounts and leading the account management procedures to promote the client's brand image in the market and maintain the highest satisfaction. Account executive managers work with the marketing and sales team to identify sales and promotional strategies that would increase revenues and product profits. They also review the current market trends to develop business opportunities according to client needs and public demands. An account executive manager coordinates with the clients for regular updates and informs them of business plan adjustments as needed.
Advertising account executives and managers, account executive have different pay scales, as shown below.
| Advertising Account Executive | Manager, Account Executive | |
| Average salary | $62,123 | $67,275 |
| Salary range | Between $44,000 And $87,000 | Between $38,000 And $117,000 |
| Highest paying City | Redding, CA | New York, NY |
| Highest paying state | California | New York |
| Best paying company | Microsoft | AbbVie |
| Best paying industry | Telecommunication | Technology |
There are a few differences between an advertising account executive and a manager, account executive in terms of educational background:
| Advertising Account Executive | Manager, Account Executive | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 74% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Southern California |
Here are the differences between advertising account executives' and managers, account executive' demographics:
| Advertising Account Executive | Manager, Account Executive | |
| Average age | 44 | 46 |
| Gender ratio | Male, 41.4% Female, 58.6% | Male, 57.1% Female, 42.9% |
| Race ratio | Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.3% Asian, 4.6% White, 71.6% American Indian and Alaska Native, 0.4% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |