Advertising account executive vs marketing account executive

The differences between advertising account executives and marketing account executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an advertising account executive, becoming a marketing account executive takes usually requires 8-10 years. Additionally, an advertising account executive has an average salary of $62,123, which is higher than the $52,986 average annual salary of a marketing account executive.

The top three skills for an advertising account executive include media sales, CRM and client relationships. The most important skills for a marketing account executive are digital marketing, c-level, and CRM.

Advertising account executive vs marketing account executive overview

	Advertising Account Executive	Marketing Account Executive
Yearly salary	$62,123	$52,986
Hourly rate	$29.87	$25.47
Growth rate	-8%	10%
Number of jobs	117,707	188,195
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 80%
Average age	44	39
Years of experience	4	10

What does an advertising account executive do?

An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.

What does a marketing account executive do?

Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.

Advertising account executive vs marketing account executive salary

Advertising account executives and marketing account executives have different pay scales, as shown below.

	Advertising Account Executive	Marketing Account Executive
Average salary	$62,123	$52,986
Salary range	Between $44,000 And $87,000	Between $36,000 And $75,000
Highest paying City	Redding, CA	Reston, VA
Highest paying state	California	Virginia
Best paying company	Microsoft	Google
Best paying industry	Telecommunication	Finance

Differences between advertising account executive and marketing account executive education

There are a few differences between an advertising account executive and a marketing account executive in terms of educational background:

	Advertising Account Executive	Marketing Account Executive
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 80%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Georgia

Advertising account executive vs marketing account executive demographics

Here are the differences between advertising account executives' and marketing account executives' demographics:

	Advertising Account Executive	Marketing Account Executive
Average age	44	39
Gender ratio	Male, 41.4% Female, 58.6%	Male, 45.1% Female, 54.9%
Race ratio	Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.3% Asian, 4.6% White, 71.6% American Indian and Alaska Native, 0.4%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between advertising account executive and marketing account executive duties and responsibilities

Advertising account executive example responsibilities.

Manage RFP responses for CPG and healthcare campaigns across various publishers (i.e.
Manage the everyday activities of a team of 20- 30 account managers, paid search strategist and SEO specialists.
Generate leads using a variety of sources, including the Internet, corporate CRM, industry publications and company publication library.
Manage copywriting and spot production scheduling
Manage and grow existing account list through maintaining agency relationships, increase ROI, and campaign optimization recommendations.
Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.

Marketing account executive example responsibilities.

Engage with the Facebook community and manage feedback and customer inquiries.
Create engaging content on Facebook and Instagram to inform potential leads about services, along with promoting clients businesses.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Create innovative marketing and business plans with SEO, SEM and social media strategies to define selling plan and campaign.
Create customized sales presentations including PowerPoint presentations, custom tailor brochures, and specialize demo presentations.
Recruit to develop and execute the CRM programs targeting consumers for Astra-Zeneca brands.

Advertising account executive vs marketing account executive skills

Common advertising account executive skills

Media Sales, 16%
CRM, 11%
Client Relationships, 8%
Cold Calls, 7%
PowerPoint, 7%
Mobile Marketing, 7%

Common marketing account executive skills

Digital Marketing, 35%
C-Level, 11%
CRM, 6%
Customer Satisfaction, 5%
Lead Generation, 4%
Brand Awareness, 4%

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Advertising Account Executive
Advertising Account Executive vs Marketing Account Executive

Updated January 8, 2025

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