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The differences between advertising account executives and regional account executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an advertising account executive, becoming a regional account executive takes usually requires 6-8 years. Additionally, a regional account executive has an average salary of $69,865, which is higher than the $62,123 average annual salary of an advertising account executive.
The top three skills for an advertising account executive include media sales, CRM and client relationships. The most important skills for a regional account executive are CRM, customer satisfaction, and sales pipeline.
| Advertising Account Executive | Regional Account Executive | |
| Yearly salary | $62,123 | $69,865 |
| Hourly rate | $29.87 | $33.59 |
| Growth rate | -8% | 5% |
| Number of jobs | 117,707 | 189,438 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 80% |
| Average age | 44 | 46 |
| Years of experience | 4 | 8 |
An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.
A regional account executive is responsible for managing client accounts within a designated region. This account executive conducts data analysis of sales performance, identifying business opportunities that would generate revenue resources, and evaluating current market trends to address consumer and public demands. They coordinate and schedule appointments with existing and potential clients, negotiate contracts, and ensure a long-lasting business relationship by supporting the clients' needs and requests. A regional account executive implements strategic procedures for the team to maximize productivity and improve operational performance.
Advertising account executives and regional account executives have different pay scales, as shown below.
| Advertising Account Executive | Regional Account Executive | |
| Average salary | $62,123 | $69,865 |
| Salary range | Between $44,000 And $87,000 | Between $41,000 And $116,000 |
| Highest paying City | Redding, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Microsoft | VMware |
| Best paying industry | Telecommunication | Finance |
There are a few differences between an advertising account executive and a regional account executive in terms of educational background:
| Advertising Account Executive | Regional Account Executive | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Southern California |
Here are the differences between advertising account executives' and regional account executives' demographics:
| Advertising Account Executive | Regional Account Executive | |
| Average age | 44 | 46 |
| Gender ratio | Male, 41.4% Female, 58.6% | Male, 63.4% Female, 36.6% |
| Race ratio | Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.3% Asian, 4.6% White, 71.6% American Indian and Alaska Native, 0.4% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |