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The differences between advertising account executives and wholesale account executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising account executive and a wholesale account executive. Additionally, a wholesale account executive has an average salary of $87,073, which is higher than the $62,123 average annual salary of an advertising account executive.
The top three skills for an advertising account executive include media sales, CRM and client relationships. The most important skills for a wholesale account executive are customer service, mortgage brokers, and wholesale accounts.
| Advertising Account Executive | Wholesale Account Executive | |
| Yearly salary | $62,123 | $87,073 |
| Hourly rate | $29.87 | $41.86 |
| Growth rate | -8% | 4% |
| Number of jobs | 117,707 | 107,546 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Average age | 44 | 47 |
| Years of experience | 4 | 4 |
An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.
Wholesale Account Executives represent the firm in industry events and professional organizations to help advance the company's wholesale brand. They put geographic opportunities into optimal use and build and oversee an account base. These professionals interview accounts, inspect the account's progress and review the crucial data needed for account approval. Wholesale Account Executives also enhance account relationships and deliver top-notch service levels by working hand-in-hand with the sales team. Moreover, these professionals ensure the company meets its customer needs by maintaining current customer adoption, innovations, and industry trends.
Advertising account executives and wholesale account executives have different pay scales, as shown below.
| Advertising Account Executive | Wholesale Account Executive | |
| Average salary | $62,123 | $87,073 |
| Salary range | Between $44,000 And $87,000 | Between $59,000 And $126,000 |
| Highest paying City | Redding, CA | - |
| Highest paying state | California | - |
| Best paying company | Microsoft | - |
| Best paying industry | Telecommunication | - |
There are a few differences between an advertising account executive and a wholesale account executive in terms of educational background:
| Advertising Account Executive | Wholesale Account Executive | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | SUNY College of Technology at Alfred |
Here are the differences between advertising account executives' and wholesale account executives' demographics:
| Advertising Account Executive | Wholesale Account Executive | |
| Average age | 44 | 47 |
| Gender ratio | Male, 41.4% Female, 58.6% | Male, 63.0% Female, 37.0% |
| Race ratio | Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.3% Asian, 4.6% White, 71.6% American Indian and Alaska Native, 0.4% | Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.4% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 6% |