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Advertising account executive vs wholesale account executive

The differences between advertising account executives and wholesale account executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising account executive and a wholesale account executive. Additionally, a wholesale account executive has an average salary of $87,073, which is higher than the $62,123 average annual salary of an advertising account executive.

The top three skills for an advertising account executive include media sales, CRM and client relationships. The most important skills for a wholesale account executive are customer service, mortgage brokers, and wholesale accounts.

Advertising account executive vs wholesale account executive overview

Advertising Account ExecutiveWholesale Account Executive
Yearly salary$62,123$87,073
Hourly rate$29.87$41.86
Growth rate-8%4%
Number of jobs117,707107,546
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 76%
Average age4447
Years of experience44

What does an advertising account executive do?

An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.

What does a wholesale account executive do?

Wholesale Account Executives represent the firm in industry events and professional organizations to help advance the company's wholesale brand. They put geographic opportunities into optimal use and build and oversee an account base. These professionals interview accounts, inspect the account's progress and review the crucial data needed for account approval. Wholesale Account Executives also enhance account relationships and deliver top-notch service levels by working hand-in-hand with the sales team. Moreover, these professionals ensure the company meets its customer needs by maintaining current customer adoption, innovations, and industry trends.

Advertising account executive vs wholesale account executive salary

Advertising account executives and wholesale account executives have different pay scales, as shown below.

Advertising Account ExecutiveWholesale Account Executive
Average salary$62,123$87,073
Salary rangeBetween $44,000 And $87,000Between $59,000 And $126,000
Highest paying CityRedding, CA-
Highest paying stateCalifornia-
Best paying companyMicrosoft-
Best paying industryTelecommunication-

Differences between advertising account executive and wholesale account executive education

There are a few differences between an advertising account executive and a wholesale account executive in terms of educational background:

Advertising Account ExecutiveWholesale Account Executive
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 76%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaSUNY College of Technology at Alfred

Advertising account executive vs wholesale account executive demographics

Here are the differences between advertising account executives' and wholesale account executives' demographics:

Advertising Account ExecutiveWholesale Account Executive
Average age4447
Gender ratioMale, 41.4% Female, 58.6%Male, 63.0% Female, 37.0%
Race ratioBlack or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.3% Asian, 4.6% White, 71.6% American Indian and Alaska Native, 0.4%Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.4% American Indian and Alaska Native, 0.2%
LGBT Percentage10%6%

Differences between advertising account executive and wholesale account executive duties and responsibilities

Advertising account executive example responsibilities.

  • Manage RFP responses for CPG and healthcare campaigns across various publishers (i.e.
  • Manage the everyday activities of a team of 20- 30 account managers, paid search strategist and SEO specialists.
  • Generate leads using a variety of sources, including the Internet, corporate CRM, industry publications and company publication library.
  • Manage copywriting and spot production scheduling
  • Manage and grow existing account list through maintaining agency relationships, increase ROI, and campaign optimization recommendations.
  • Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.
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Wholesale account executive example responsibilities.

  • Manage CRM on goal setting, account management, and appointment setting.
  • Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.
  • Assist partners in finding ways to help borrowers fit into the GSE, FHA, or VA buckets.
  • Help clients structure loans for their perspective borrowers to meet FNMA/FHLMC and FHA as well as individual investor's underwriting guidelines.
  • Evaluate and structure RFP's & contracts.
  • Educate potential client companies on VA service platform to generate and maintain accounts
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Advertising account executive vs wholesale account executive skills

Common advertising account executive skills
  • Media Sales, 16%
  • CRM, 11%
  • Client Relationships, 8%
  • Cold Calls, 7%
  • PowerPoint, 7%
  • Mobile Marketing, 7%
Common wholesale account executive skills
  • Customer Service, 17%
  • Mortgage Brokers, 7%
  • Wholesale Accounts, 6%
  • Account Executives, 5%
  • FHA, 5%
  • Va, 5%