Advertising consultant vs advertising sales representative

The differences between advertising consultants and advertising sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising consultant and an advertising sales representative. Additionally, an advertising sales representative has an average salary of $63,224, which is higher than the $43,405 average annual salary of an advertising consultant.

The top three skills for an advertising consultant include sales territory, SEO and cold calls. The most important skills for an advertising sales representative are CRM, powerpoint, and media sales.

Advertising consultant vs advertising sales representative overview

	Advertising Consultant	Advertising Sales Representative
Yearly salary	$43,405	$63,224
Hourly rate	$20.87	$30.40
Growth rate	-8%	-8%
Number of jobs	62,538	202,147
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 69%
Average age	44	44
Years of experience	4	4

Advertising consultant vs advertising sales representative salary

Advertising consultants and advertising sales representatives have different pay scales, as shown below.

	Advertising Consultant	Advertising Sales Representative
Average salary	$43,405	$63,224
Salary range	Between $21,000 And $87,000	Between $35,000 And $112,000
Highest paying City	-	Harrison, NY
Highest paying state	-	New York
Best paying company	-	Amazon
Best paying industry	-	Telecommunication

Differences between advertising consultant and advertising sales representative education

There are a few differences between an advertising consultant and an advertising sales representative in terms of educational background:

	Advertising Consultant	Advertising Sales Representative
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 69%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Pennsylvania

Advertising consultant vs advertising sales representative demographics

Here are the differences between advertising consultants' and advertising sales representatives' demographics:

	Advertising Consultant	Advertising Sales Representative
Average age	44	44
Gender ratio	Male, 51.9% Female, 48.1%	Male, 42.2% Female, 57.8%
Race ratio	Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4%	Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.4% Asian, 4.6% White, 71.4% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between advertising consultant and advertising sales representative duties and responsibilities

Advertising consultant example responsibilities.

Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
Analyze account performance and trends to determine adjustments to the account and find ways to help the dealer maximize their ROI.
Provide cogent analysis of effectiveness and ROI of marketing solutions.
Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
Perform copywriting, media buying, ad placement, and crew hiring tasks.
Work include creative marketing, long term strategizing for national and international clients, and copywriting.

Advertising sales representative example responsibilities.

Manage print advertising, online banner, SEO, email marketing, SMS, and social media for clients.
Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
Partner with account managers to assist customers with SEO, SEM, PPC, and social media marketing.
Generate new business for yellow page advertising through cold-calling and telemarketing efforts using SEM and SEO forms of internet marketing.
Solicit the sale of advertising space through telemarketing.
Post sale SEM analysis to optimize value to clients.

Advertising consultant vs advertising sales representative skills

Common advertising consultant skills

Sales Territory, 13%
SEO, 8%
Cold Calls, 6%
SEM, 5%
Search Engine, 4%
Market Research, 4%

Common advertising sales representative skills

CRM, 15%
PowerPoint, 12%
Media Sales, 10%
Account Management, 7%
SEM, 6%
Sales Territory, 5%

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Advertising Consultant
Advertising Consultant vs Advertising Sales Representative

Updated January 8, 2025

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