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Advertising consultant vs marketing consultant

The differences between advertising consultants and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an advertising consultant, becoming a marketing consultant takes usually requires 4-6 years. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $43,405 average annual salary of an advertising consultant.

The top three skills for an advertising consultant include sales territory, SEO and cold calls. The most important skills for a marketing consultant are customer service, web content, and media sales.

Advertising consultant vs marketing consultant overview

Advertising ConsultantMarketing Consultant
Yearly salary$43,405$70,593
Hourly rate$20.87$33.94
Growth rate-8%19%
Number of jobs62,53888,935
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Average age4437
Years of experience46

Advertising consultant vs marketing consultant salary

Advertising consultants and marketing consultants have different pay scales, as shown below.

Advertising ConsultantMarketing Consultant
Average salary$43,405$70,593
Salary rangeBetween $21,000 And $87,000Between $44,000 And $112,000
Highest paying City-Wilmington, DE
Highest paying state-Delaware
Best paying company-Meta
Best paying industry-Technology

Differences between advertising consultant and marketing consultant education

There are a few differences between an advertising consultant and a marketing consultant in terms of educational background:

Advertising ConsultantMarketing Consultant
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Advertising consultant vs marketing consultant demographics

Here are the differences between advertising consultants' and marketing consultants' demographics:

Advertising ConsultantMarketing Consultant
Average age4437
Gender ratioMale, 51.9% Female, 48.1%Male, 46.0% Female, 54.0%
Race ratioBlack or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between advertising consultant and marketing consultant duties and responsibilities

Advertising consultant example responsibilities.

  • Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
  • Analyze account performance and trends to determine adjustments to the account and find ways to help the dealer maximize their ROI.
  • Provide cogent analysis of effectiveness and ROI of marketing solutions.
  • Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
  • Perform copywriting, media buying, ad placement, and crew hiring tasks.
  • Work include creative marketing, long term strategizing for national and international clients, and copywriting.
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Marketing consultant example responsibilities.

  • Contact inbound leads using HubSpot.
  • Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
  • Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
  • Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
  • Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
  • Manage online affiliate marketing tactics utilizing blogs and PPC campaigns
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Advertising consultant vs marketing consultant skills

Common advertising consultant skills
  • Sales Territory, 13%
  • SEO, 8%
  • Cold Calls, 6%
  • SEM, 5%
  • Search Engine, 4%
  • Market Research, 4%
Common marketing consultant skills
  • Customer Service, 12%
  • Web Content, 10%
  • Media Sales, 10%
  • Digital Marketing, 8%
  • Marketing Campaigns, 6%
  • Salesforce Marketing Cloud, 4%