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The differences between advertising sales executives and business sales associates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising sales executive and a business sales associate. Additionally, a business sales associate has an average salary of $59,485, which is higher than the $51,718 average annual salary of an advertising sales executive.
The top three skills for an advertising sales executive include real estate, outbound calls and CRM. The most important skills for a business sales associate are business sales, product knowledge, and customer satisfaction.
| Advertising Sales Executive | Business Sales Associate | |
| Yearly salary | $51,718 | $59,485 |
| Hourly rate | $24.86 | $28.60 |
| Growth rate | -8% | 4% |
| Number of jobs | 209,712 | 359,630 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 63% |
| Average age | 44 | 47 |
| Years of experience | 4 | 4 |
Advertising sales executives are commonly employed by advertising agencies, newspapers, magazines, and broadcasting companies to convince clients to acquire advertising products and services. They typically sell advertising space ad or air time and guarantee that sales quotas are met. It's also part of their responsibility to identify client's needs to be updated with current competitors' advertising services, products, and prices. They respond to inquiries through call and email of prospective clients by providing them the estimated cost of services required. Moreover, effective communication skills and rapport building with clients is expected for this role.
A business sales associate's primary goal is to secure sales and reach sales targets. To make this possible, a business sales associate conducts market research and analyses to identify new business and client opportunities, generates leads, and develops sales strategies. They usually reach out to potential clients or representatives through calls or correspondence, arrange appointments, discuss product or service specifications, organize payment plans, and negotiate contracts, building positive business relationships along the way. Moreover, they produce progress reports and coordinate with managers regularly.
Advertising sales executives and business sales associates have different pay scales, as shown below.
| Advertising Sales Executive | Business Sales Associate | |
| Average salary | $51,718 | $59,485 |
| Salary range | Between $39,000 And $67,000 | Between $42,000 And $84,000 |
| Highest paying City | New York, NY | - |
| Highest paying state | New York | - |
| Best paying company | Yelp | - |
| Best paying industry | Government | - |
There are a few differences between an advertising sales executive and a business sales associate in terms of educational background:
| Advertising Sales Executive | Business Sales Associate | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 63% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | SUNY College of Technology at Alfred |
Here are the differences between advertising sales executives' and business sales associates' demographics:
| Advertising Sales Executive | Business Sales Associate | |
| Average age | 44 | 47 |
| Gender ratio | Male, 39.1% Female, 60.9% | Male, 60.0% Female, 40.0% |
| Race ratio | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.9% Asian, 4.6% White, 70.7% American Indian and Alaska Native, 0.4% | Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.3% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 6% |