Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between advertising sales executives and marketing/sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising sales executive and a marketing/sales representative. Additionally, a marketing/sales representative has an average salary of $62,917, which is higher than the $51,718 average annual salary of an advertising sales executive.
The top three skills for an advertising sales executive include real estate, outbound calls and CRM. The most important skills for a marketing/sales representative are customer relations, business relationships, and sales rep.
| Advertising Sales Executive | Marketing/Sales Representative | |
| Yearly salary | $51,718 | $62,917 |
| Hourly rate | $24.86 | $30.25 |
| Growth rate | -8% | 4% |
| Number of jobs | 209,712 | 274,768 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 66% |
| Average age | 44 | 47 |
| Years of experience | 4 | 4 |
Advertising sales executives are commonly employed by advertising agencies, newspapers, magazines, and broadcasting companies to convince clients to acquire advertising products and services. They typically sell advertising space ad or air time and guarantee that sales quotas are met. It's also part of their responsibility to identify client's needs to be updated with current competitors' advertising services, products, and prices. They respond to inquiries through call and email of prospective clients by providing them the estimated cost of services required. Moreover, effective communication skills and rapport building with clients is expected for this role.
The job of marketing/sales representatives is to pitch a company's products and services to potential customers. They work to drive brand awareness through face-to-face consumer interaction. They are often considered as a liaison between sellers and buyers, providing information about products and services. They promote human relationships through marketing collateral distribution and communication. Other responsibilities include planning and implementing marketing campaigns, maintaining good relationships with vendors and venues, and promoting business expansion opportunities. This role requires a bachelor's degree in business administration, communications and marketing experience, excellent communication skills, and time management skills.
Advertising sales executives and marketing/sales representatives have different pay scales, as shown below.
| Advertising Sales Executive | Marketing/Sales Representative | |
| Average salary | $51,718 | $62,917 |
| Salary range | Between $39,000 And $67,000 | Between $42,000 And $92,000 |
| Highest paying City | New York, NY | Seattle, WA |
| Highest paying state | New York | New Hampshire |
| Best paying company | Yelp | Bosch USA |
| Best paying industry | Government | Finance |
There are a few differences between an advertising sales executive and a marketing/sales representative in terms of educational background:
| Advertising Sales Executive | Marketing/Sales Representative | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 66% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between advertising sales executives' and marketing/sales representatives' demographics:
| Advertising Sales Executive | Marketing/Sales Representative | |
| Average age | 44 | 47 |
| Gender ratio | Male, 39.1% Female, 60.9% | Male, 53.1% Female, 46.9% |
| Race ratio | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.9% Asian, 4.6% White, 70.7% American Indian and Alaska Native, 0.4% | Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.3% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 6% |