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Advertising sales executive vs outside sales consultant

The differences between advertising sales executives and outside sales consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising sales executive and an outside sales consultant. Additionally, an outside sales consultant has an average salary of $76,601, which is higher than the $51,718 average annual salary of an advertising sales executive.

The top three skills for an advertising sales executive include real estate, outbound calls and CRM. The most important skills for an outside sales consultant are customer service, in-home, and CRM.

Advertising sales executive vs outside sales consultant overview

Advertising Sales ExecutiveOutside Sales Consultant
Yearly salary$51,718$76,601
Hourly rate$24.86$36.83
Growth rate-8%4%
Number of jobs209,712230,853
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 69%
Average age4447
Years of experience44

What does an advertising sales executive do?

Advertising sales executives are commonly employed by advertising agencies, newspapers, magazines, and broadcasting companies to convince clients to acquire advertising products and services. They typically sell advertising space ad or air time and guarantee that sales quotas are met. It's also part of their responsibility to identify client's needs to be updated with current competitors' advertising services, products, and prices. They respond to inquiries through call and email of prospective clients by providing them the estimated cost of services required. Moreover, effective communication skills and rapport building with clients is expected for this role.

What does an outside sales consultant do?

An outside sales consultant is responsible for conducting sales for both prospective and existing customers. Your duties may vary, but common tasks include traveling to meet potential and existing customers, organizing meetings with customers regularly, and educating customers on the benefits of products and services. As an outside sales representative, you are responsible for monitoring the new products, market conditions and competitors, and assisting in building the brand with the help of the marketing department.

Advertising sales executive vs outside sales consultant salary

Advertising sales executives and outside sales consultants have different pay scales, as shown below.

Advertising Sales ExecutiveOutside Sales Consultant
Average salary$51,718$76,601
Salary rangeBetween $39,000 And $67,000Between $48,000 And $120,000
Highest paying CityNew York, NYSan Francisco, CA
Highest paying stateNew YorkDelaware
Best paying companyYelpCurrent TV
Best paying industryGovernmentEnergy

Differences between advertising sales executive and outside sales consultant education

There are a few differences between an advertising sales executive and an outside sales consultant in terms of educational background:

Advertising Sales ExecutiveOutside Sales Consultant
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 69%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaSUNY College of Technology at Alfred

Advertising sales executive vs outside sales consultant demographics

Here are the differences between advertising sales executives' and outside sales consultants' demographics:

Advertising Sales ExecutiveOutside Sales Consultant
Average age4447
Gender ratioMale, 39.1% Female, 60.9%Male, 63.5% Female, 36.5%
Race ratioBlack or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.9% Asian, 4.6% White, 70.7% American Indian and Alaska Native, 0.4%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.9% American Indian and Alaska Native, 0.2%
LGBT Percentage10%6%

Differences between advertising sales executive and outside sales consultant duties and responsibilities

Advertising sales executive example responsibilities.

  • Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
  • Initiate sales calls to prospective or current clients and document all sales efforts via call logging system and/or CRM module.
  • Receive advanced education in SEO, SEM solutions for customers and expand an overall advertising solution for customers through digital solutions.
  • Update and maintain all account history and activity reports through CRM database.
  • Used digital tools such as of FastLane (CRM system), Facebook, MileMarker and DealerCommunity sites, etc.
  • Research how much it would cost to advertise with such places like movie theaters, Youtube, Facebook and other media outlets
  • Show more

Outside sales consultant example responsibilities.

  • Utilize CRM data to deliver critical insights into product trends and manage leads for new product offerings.
  • Manage individual sales activities by developing highly effective, communications focuse relationship with multiple sales channels.
  • Perform data entry or require customer information into company CRM system in order to create and maintain an ongoing sales base.
  • Develop special reports, publications, spreadsheets and PowerPoint presentations.
  • Cultivate strategic relationships and maximize sales volume by identifying fast ROI projects, seizing market opportunities and aggressively pursuing new business.
  • Create a zip code analysis tool to identify Medicaid recipients' target areas for strategic marketing penetration.

Advertising sales executive vs outside sales consultant skills

Common advertising sales executive skills
  • Real Estate, 21%
  • Outbound Calls, 8%
  • CRM, 8%
  • Business Development, 7%
  • Digital Marketing, 7%
  • Media Sales, 4%
Common outside sales consultant skills
  • Customer Service, 14%
  • In-Home, 9%
  • CRM, 8%
  • Sales Presentations, 7%
  • Lead Generation, 6%
  • Excellent Presentation, 5%