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The differences between advertising sales executives and outside sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising sales executive and an outside sales representative. Additionally, an outside sales representative has an average salary of $60,443, which is higher than the $51,718 average annual salary of an advertising sales executive.
The top three skills for an advertising sales executive include real estate, outbound calls and CRM. The most important skills for an outside sales representative are customer service, work ethic, and sales process.
| Advertising Sales Executive | Outside Sales Representative | |
| Yearly salary | $51,718 | $60,443 |
| Hourly rate | $24.86 | $29.06 |
| Growth rate | -8% | 4% |
| Number of jobs | 209,712 | 218,034 |
| Job satisfaction | - | 4.5 |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 67% |
| Average age | 44 | 47 |
| Years of experience | 4 | 4 |
Advertising sales executives are commonly employed by advertising agencies, newspapers, magazines, and broadcasting companies to convince clients to acquire advertising products and services. They typically sell advertising space ad or air time and guarantee that sales quotas are met. It's also part of their responsibility to identify client's needs to be updated with current competitors' advertising services, products, and prices. They respond to inquiries through call and email of prospective clients by providing them the estimated cost of services required. Moreover, effective communication skills and rapport building with clients is expected for this role.
An Outside Sales Representative specializes in customer service and relations, focusing on reaching sales targets through selling and networking with clients. Among the duties revolve around reaching out to customers through calls, email, or even arranging appointments, monitoring and keeping an organized record of sales, communicating with managers or supervisors, adhering to the company's policies and regulations, and keeping extensive knowledge about the brand and the trends. Besides building rapport with customers, it is also essential for an Outside Sales Representative to be proactive and create strategies to help meet the sales target.
Advertising sales executives and outside sales representatives have different pay scales, as shown below.
| Advertising Sales Executive | Outside Sales Representative | |
| Average salary | $51,718 | $60,443 |
| Salary range | Between $39,000 And $67,000 | Between $41,000 And $87,000 |
| Highest paying City | New York, NY | Minneapolis, MN |
| Highest paying state | New York | New Jersey |
| Best paying company | Yelp | Microsoft |
| Best paying industry | Government | Manufacturing |
There are a few differences between an advertising sales executive and an outside sales representative in terms of educational background:
| Advertising Sales Executive | Outside Sales Representative | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 67% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | SUNY College of Technology at Alfred |
Here are the differences between advertising sales executives' and outside sales representatives' demographics:
| Advertising Sales Executive | Outside Sales Representative | |
| Average age | 44 | 47 |
| Gender ratio | Male, 39.1% Female, 60.9% | Male, 71.5% Female, 28.5% |
| Race ratio | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.9% Asian, 4.6% White, 70.7% American Indian and Alaska Native, 0.4% | Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.4% Asian, 5.2% White, 72.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 6% |