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Area sales director vs national sales manager

The differences between area sales directors and national sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both an area sales director and a national sales manager. Additionally, a national sales manager has an average salary of $102,742, which is higher than the $90,206 average annual salary of an area sales director.

The top three skills for an area sales director include customer service, CRM and sales management. The most important skills for a national sales manager are customer service, product development, and trade shows.

Area sales director vs national sales manager overview

Area Sales DirectorNational Sales Manager
Yearly salary$90,206$102,742
Hourly rate$43.37$49.40
Growth rate5%5%
Number of jobs77,25094,554
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 79%
Average age4646
Years of experience88

What does an area sales director do?

Area sales directors manage, train, and motivate the organization's team members to run revenue growth. Besides developing and managing efficient sales distribution networks, area sales directors also create reliable marketing strategies and sales strategies for the sales team's target setting and assigned territory. These professionals collect market feedback and customer feedback and update the organization about these comments/responses. They engage in periodical forecasting, analyze sales information, monitor sales team members' performance, and update the company heads.

What does a national sales manager do?

A national sales manager is responsible for leading a large group of sales teams, monitoring sales performance, and implementing strategic sales procedures to drive revenues and achieve the organization's profitability goals. National sales managers identify business opportunities by analyzing current market trends and closing business partnerships to boost the company's brand popularity and attract more customers. They also monitor marketing strategies and negotiate continuous agreements with existing customers to keep them purchasing the company's services. A national sales manager creates sales forecasts, ensuring that the services provided by the organization align with the standard budget goals.

Area sales director vs national sales manager salary

Area sales directors and national sales managers have different pay scales, as shown below.

Area Sales DirectorNational Sales Manager
Average salary$90,206$102,742
Salary rangeBetween $57,000 And $141,000Between $67,000 And $155,000
Highest paying City-Hartford, CT
Highest paying state-Washington
Best paying company-NetApp
Best paying industry-Manufacturing

Differences between area sales director and national sales manager education

There are a few differences between an area sales director and a national sales manager in terms of educational background:

Area Sales DirectorNational Sales Manager
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Area sales director vs national sales manager demographics

Here are the differences between area sales directors' and national sales managers' demographics:

Area Sales DirectorNational Sales Manager
Average age4646
Gender ratioMale, 67.2% Female, 32.8%Male, 80.4% Female, 19.6%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between area sales director and national sales manager duties and responsibilities

Area sales director example responsibilities.

  • Identify key decision makers, demonstrate ROI for proprietary product, drive design wins and achieve preferred print position.
  • Achieve continuous profitability improvements through cost reduction programs successful OEM contract negotiations and outsourcing installation program.
  • Launch and monitor new CRM system to maximize sales effectiveness.
  • Train sales teams in customer relationship management (CRM) software and sales skills.
  • Launch sales initiative for start-up company with unique delivery method for continuing medical education programs targeting physicians and other healthcare professionals.
  • Develop and implement an organizational restructure that result in improve go to market strategy and ROI.
  • Show more

National sales manager example responsibilities.

  • Manage nationwide SAAS sales team, train, hire, develop territories, create budgets, marketing and sales development.
  • Manage relationships with clients via CRM, conducted/coordinate city wide site visits, craft creative presentations, proposals and bid packets.
  • Lead team on product redesign to web-base SaaS infrastructure and generate feature content base on customer need and marketability.
  • Introduce a foreign manufacture into a dominant domestic automotive and aerospace markets while achieving business goals and domestic tool production plans.
  • Experience with on-line, call center, recruitment with the use of Salesforce software.
  • Implement CRM tool tailor specifically for the collegiate market, creating equity and accountability in the inside and outside sales force.
  • Show more

Area sales director vs national sales manager skills

Common area sales director skills
  • Customer Service, 10%
  • CRM, 8%
  • Sales Management, 6%
  • Sales Process, 6%
  • Revenue Growth, 4%
  • Business Development, 4%
Common national sales manager skills
  • Customer Service, 10%
  • Product Development, 10%
  • Trade Shows, 7%
  • Sales Growth, 6%
  • Sales Strategies, 5%
  • Business Development, 4%

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