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The differences between associate brand managers and product managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an associate brand manager and a product manager. Additionally, a product manager has an average salary of $111,729, which is higher than the $95,925 average annual salary of an associate brand manager.
The top three skills for an associate brand manager include customer service, sales floor and loyalty programs. The most important skills for a product manager are product management, QA, and product strategy.
| Associate Brand Manager | Product Manager | |
| Yearly salary | $95,925 | $111,729 |
| Hourly rate | $46.12 | $53.72 |
| Growth rate | 10% | 10% |
| Number of jobs | 69,511 | 125,678 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Associate brand managers are responsible for developing and maintaining a company's product or brand. They help the brand manager in all brand-related activities. They typically perform various tasks, which include developing marketing plans and strategies, getting involved in the development of marketing ad campaigns, and creating and maintaining a positive brand image. Additionally, associate brand managers may assist in defining product pricing and packaging and monitor both media and competitive activities. They are also expected to design ad campaigns and report the results of these campaigns to the brand manager.
A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process with the appropriate departments. A product manager is also responsible for generating ideas on improving product features, determining timetables and reasonable pricing, and analyzing product sales. A product manager must have excellent strategic and decision-making skills to contribute to its growth and profitability.
Associate brand managers and product managers have different pay scales, as shown below.
| Associate Brand Manager | Product Manager | |
| Average salary | $95,925 | $111,729 |
| Salary range | Between $67,000 And $137,000 | Between $81,000 And $152,000 |
| Highest paying City | Parsippany-Troy Hills, NJ | San Francisco, CA |
| Highest paying state | New Jersey | California |
| Best paying company | The Walt Disney Company | Meta |
| Best paying industry | Manufacturing | Retail |
There are a few differences between an associate brand manager and a product manager in terms of educational background:
| Associate Brand Manager | Product Manager | |
| Most common degree | Bachelor's Degree, 64% | Bachelor's Degree, 72% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between associate brand managers' and product managers' demographics:
| Associate Brand Manager | Product Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 40.0% Female, 60.0% | Male, 65.3% Female, 34.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |