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Business development coordinator vs advertising coordinator

The differences between business development coordinators and advertising coordinators can be seen in a few details. Each job has different responsibilities and duties. Additionally, a business development coordinator has an average salary of $58,362, which is higher than the $47,872 average annual salary of an advertising coordinator.

The top three skills for a business development coordinator include customer service, CRM and patients. The most important skills for an advertising coordinator are facebook, google adwords, and instagram.

Business development coordinator vs advertising coordinator overview

Business Development CoordinatorAdvertising Coordinator
Yearly salary$58,362$47,872
Hourly rate$28.06$23.02
Growth rate19%-8%
Number of jobs133,97326,449
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 79%
Average age4444
Years of experience-4

What does a business development coordinator do?

A business development coordinator specializes in devising strategies to identify and develop new sales and marketing opportunities, ensuring profitable growth and a strong client base. Their responsibilities revolve around gathering data, conducting research and analysis, organizing conferences and other events, maintaining records and data, and disseminating information such as proposals, memos, instructional documents, and more. There are also instances when a business development coordinator must liaise with clients and external agencies, even respond to calls and correspondence from customers.

What does an advertising coordinator do?

An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.

Business development coordinator vs advertising coordinator salary

Business development coordinators and advertising coordinators have different pay scales, as shown below.

Business Development CoordinatorAdvertising Coordinator
Average salary$58,362$47,872
Salary rangeBetween $38,000 And $87,000Between $36,000 And $62,000
Highest paying CitySan Francisco, CANew York, NY
Highest paying statePennsylvaniaNew York
Best paying companyEvernoteAACSB
Best paying industryProfessionalReal Estate

Differences between business development coordinator and advertising coordinator education

There are a few differences between a business development coordinator and an advertising coordinator in terms of educational background:

Business Development CoordinatorAdvertising Coordinator
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 79%
Most common majorBusinessCommunication
Most common collegeUniversity of Southern CaliforniaUniversity of Pennsylvania

Business development coordinator vs advertising coordinator demographics

Here are the differences between business development coordinators' and advertising coordinators' demographics:

Business Development CoordinatorAdvertising Coordinator
Average age4444
Gender ratioMale, 31.5% Female, 68.5%Male, 25.2% Female, 74.8%
Race ratioBlack or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4%Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4%
LGBT Percentage11%10%

Differences between business development coordinator and advertising coordinator duties and responsibilities

Business development coordinator example responsibilities.

  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Utilize administrative background by creating advance PowerPoint presentations, research sales leads and compile regional statistical reports on a monthly basis.
  • Introduce Google+, Instagram, Eventbrite, Slideshare.
  • Conduct business development research, write professional correspondence, track departmental expenses, and design captivating PowerPoint presentations for professional conferences.
  • Identify problems; troubleshoot appropriately toward a timely resolution.
  • Update completed event folders, documentation and presentations onto SharePoint website.
  • Show more

Advertising coordinator example responsibilities.

  • Manage promotional material on Facebook.
  • Report and monitor incoming leads; formulate return-on-investment (ROI) analysis.
  • Record and edit YouTube videos, create copy for newspaper ads and college flyers.
  • Develop marketing strategy for Facebook ads and Google AdWords campaigns to draw subscribers and downloads for email, SMS and apps.
  • Compile and present SEO performance reports, and adjust PPC campaigns as needed.
  • Implement a mass HTML email system to provide efficient analytic data for marketing and advertising purposes.
  • Show more

Business development coordinator vs advertising coordinator skills

Common business development coordinator skills
  • Customer Service, 13%
  • CRM, 12%
  • Patients, 8%
  • Excellent Interpersonal, 8%
  • PowerPoint, 5%
  • Real Estate, 5%
Common advertising coordinator skills
  • Facebook, 10%
  • Google Adwords, 6%
  • Instagram, 5%
  • Graphic Design, 4%
  • Insertion Orders, 4%
  • Sales Reps, 4%

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