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The differences between business development coordinators and advertising coordinators can be seen in a few details. Each job has different responsibilities and duties. Additionally, a business development coordinator has an average salary of $58,362, which is higher than the $47,872 average annual salary of an advertising coordinator.
The top three skills for a business development coordinator include customer service, CRM and patients. The most important skills for an advertising coordinator are facebook, google adwords, and instagram.
| Business Development Coordinator | Advertising Coordinator | |
| Yearly salary | $58,362 | $47,872 |
| Hourly rate | $28.06 | $23.02 |
| Growth rate | 19% | -8% |
| Number of jobs | 133,973 | 26,449 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 79% |
| Average age | 44 | 44 |
| Years of experience | - | 4 |
A business development coordinator specializes in devising strategies to identify and develop new sales and marketing opportunities, ensuring profitable growth and a strong client base. Their responsibilities revolve around gathering data, conducting research and analysis, organizing conferences and other events, maintaining records and data, and disseminating information such as proposals, memos, instructional documents, and more. There are also instances when a business development coordinator must liaise with clients and external agencies, even respond to calls and correspondence from customers.
An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.
Business development coordinators and advertising coordinators have different pay scales, as shown below.
| Business Development Coordinator | Advertising Coordinator | |
| Average salary | $58,362 | $47,872 |
| Salary range | Between $38,000 And $87,000 | Between $36,000 And $62,000 |
| Highest paying City | San Francisco, CA | New York, NY |
| Highest paying state | Pennsylvania | New York |
| Best paying company | Evernote | AACSB |
| Best paying industry | Professional | Real Estate |
There are a few differences between a business development coordinator and an advertising coordinator in terms of educational background:
| Business Development Coordinator | Advertising Coordinator | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Southern California | University of Pennsylvania |
Here are the differences between business development coordinators' and advertising coordinators' demographics:
| Business Development Coordinator | Advertising Coordinator | |
| Average age | 44 | 44 |
| Gender ratio | Male, 31.5% Female, 68.5% | Male, 25.2% Female, 74.8% |
| Race ratio | Black or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4% | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 11% | 10% |