Direct marketing specialist vs marketing specialist

The differences between direct marketing specialists and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a direct marketing specialist and a marketing specialist. Additionally, a direct marketing specialist has an average salary of $59,907, which is higher than the $54,942 average annual salary of a marketing specialist.

The top three skills for a direct marketing specialist include marketing campaigns, customer service and data entry. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.

Direct marketing specialist vs marketing specialist overview

	Direct Marketing Specialist	Marketing Specialist
Yearly salary	$59,907	$54,942
Hourly rate	$28.80	$26.41
Growth rate	19%	19%
Number of jobs	125,958	87,145
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 66%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

What does a direct marketing specialist do?

A direct marketing specialist develops marketing strategies and promotes products or services directly to customers, aiming to secure sales and raise brand awareness. Their responsibilities usually include conducting market research and analyses, studying the consumer trends and competitors, identifying business and client opportunities, establishing objectives, and creating marketing materials for different programs and platforms. Moreover, there are times when a direct marketing specialist collaborates with external parties such as vendors and distributors, analyze client feedback, and assist clients by answering inquiries, processing sales, and solving issues and concerns.

What does a marketing specialist do?

A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.

Direct marketing specialist vs marketing specialist salary

Direct marketing specialists and marketing specialists have different pay scales, as shown below.

	Direct Marketing Specialist	Marketing Specialist
Average salary	$59,907	$54,942
Salary range	Between $44,000 And $80,000	Between $36,000 And $82,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Washington
Best paying company	-	Google
Best paying industry	-	Technology

Differences between direct marketing specialist and marketing specialist education

There are a few differences between a direct marketing specialist and a marketing specialist in terms of educational background:

	Direct Marketing Specialist	Marketing Specialist
Most common degree	Bachelor's Degree, 66%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Direct marketing specialist vs marketing specialist demographics

Here are the differences between direct marketing specialists' and marketing specialists' demographics:

	Direct Marketing Specialist	Marketing Specialist
Average age	37	37
Gender ratio	Male, 52.9% Female, 47.1%	Male, 35.5% Female, 64.5%
Race ratio	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between direct marketing specialist and marketing specialist duties and responsibilities

Direct marketing specialist example responsibilities.

Execute worldwide eMarketing strategies to drive leads and revenue for assign products.
Manage relationships with print, mail, e-mail, creative and copywriting vendors.
Manage B2C direct marketing tactics including e-mail and direct mail to drive revenue for the remarketing efforts.
Manage the creation and deployment of mobile-optimize e-blast HTML templates to use for company's online marketing efforts.
Develop, manage and implement special events for MWR programs and facilities with to focus on the customer.
Manage all benefits and payroll administration, including analyzing plans and making recommendations for plan design changes.

Marketing specialist example responsibilities.

Manage company twitter feed, posting new requisitions and articles of interest.
Generate leads, create property postings, social media (Instagram, Facebook, etc . )
Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.

Direct marketing specialist vs marketing specialist skills

Common direct marketing specialist skills

Marketing Campaigns, 13%
Customer Service, 11%
Data Entry, 10%
Email Marketing, 7%
Print Production, 7%
Email Campaigns, 6%

Common marketing specialist skills

Digital Marketing, 13%
Marketing Campaigns, 6%
Project Management, 5%
Email Marketing, 4%
PowerPoint, 4%
Customer Service, 4%

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Direct Marketing Specialist
Direct Marketing Specialist vs Marketing Specialist

Updated January 8, 2025

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