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Director of sales and marketing vs director, national accounts

The differences between directors of sales and marketing and directors, national accounts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a director of sales and marketing and a director, national accounts. Additionally, a director, national accounts has an average salary of $118,359, which is higher than the $117,348 average annual salary of a director of sales and marketing.

The top three skills for a director of sales and marketing include customer service, product development and strategic sales. The most important skills for a director, national accounts are account management, national accounts, and channel marketing.

Director of sales and marketing vs director, national accounts overview

Director Of Sales And MarketingDirector, National Accounts
Yearly salary$117,348$118,359
Hourly rate$56.42$56.90
Growth rate5%5%
Number of jobs132,45966,271
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 82%
Average age4646
Years of experience88

What does a director of sales and marketing do?

A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.

What does a director, national accounts do?

A director of national accounts is in charge of spearheading the efforts in expanding client relationships at wide locations. Their responsibilities typically revolve around setting goals and objectives, managing budgets and schedules, developing projects and clients for customer satisfaction, and devising strategies to find new business opportunities. They also develop ways to optimize business procedures, ensuring efficiency and profit growth. Furthermore, as a director, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

Director of sales and marketing vs director, national accounts salary

Directors of sales and marketing and directors, national accounts have different pay scales, as shown below.

Director Of Sales And MarketingDirector, National Accounts
Average salary$117,348$118,359
Salary rangeBetween $73,000 And $188,000Between $88,000 And $159,000
Highest paying CityUrban Honolulu, HI-
Highest paying stateHawaii-
Best paying companyQuidel-
Best paying industryManufacturing-

Differences between director of sales and marketing and director, national accounts education

There are a few differences between a director of sales and marketing and a director, national accounts in terms of educational background:

Director Of Sales And MarketingDirector, National Accounts
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 82%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Director of sales and marketing vs director, national accounts demographics

Here are the differences between directors of sales and marketing' and directors, national accounts' demographics:

Director Of Sales And MarketingDirector, National Accounts
Average age4646
Gender ratioMale, 62.1% Female, 37.9%Male, 76.3% Female, 23.7%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between director of sales and marketing and director, national accounts duties and responsibilities

Director of sales and marketing example responsibilities.

  • Manage business advertising efforts including Google AdWords, Facebook and local print media.
  • Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
  • Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
  • Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
  • Provide project management over cloud base hosted solutions design for the SMB market.
  • Create policies and procedures for Medicare department relating to all aspects of the business.
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Director, national accounts example responsibilities.

  • Utilize Microsoft CRM to maintain pipeline of leads, opportunities, and sales to aid in forecasting future sales expectations.
  • Manage cross-selling opportunities between all business segments.
  • Key business development sell in national healthcare vertical business group; sell to hospitals and group purchasing organizations nationally.
  • Develop and maintain excellent relationships with GPO purchasing and clinical leadership and leverage those relationships to gain and maintain business.
  • Structure SalesForce CRM tool to effectively create a measurable pipeline of sales activity for the company.
  • Negotiate home healthcare and hospice contracts, re-negotiate and amend existing contracts by utilizing pricing analyses and product differentiation.
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Director of sales and marketing vs director, national accounts skills

Common director of sales and marketing skills
  • Customer Service, 10%
  • Product Development, 5%
  • Strategic Sales, 5%
  • Lead Management, 5%
  • Business Development, 4%
  • Sales Process, 4%
Common director, national accounts skills
  • Account Management, 15%
  • National Accounts, 12%
  • Channel Marketing, 11%
  • Healthcare, 9%
  • Pharmaceutical Industry, 8%
  • Trade Shows, 5%

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