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The differences between directors of sales and marketing and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a director of sales and marketing, becoming a director of marketing & development takes usually requires 8-10 years. Additionally, a director of sales and marketing has an average salary of $117,348, which is higher than the $98,174 average annual salary of a director of marketing & development.
The top three skills for a director of sales and marketing include customer service, product development and strategic sales. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.
| Director Of Sales And Marketing | Director Of Marketing & Development | |
| Yearly salary | $117,348 | $98,174 |
| Hourly rate | $56.42 | $47.20 |
| Growth rate | 5% | 10% |
| Number of jobs | 132,459 | 151,893 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 46 | 39 |
| Years of experience | 8 | 10 |
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.
Directors of sales and marketing and directors of marketing & development have different pay scales, as shown below.
| Director Of Sales And Marketing | Director Of Marketing & Development | |
| Average salary | $117,348 | $98,174 |
| Salary range | Between $73,000 And $188,000 | Between $59,000 And $162,000 |
| Highest paying City | Urban Honolulu, HI | New York, NY |
| Highest paying state | Hawaii | New York |
| Best paying company | Quidel | Baker McKenzie |
| Best paying industry | Manufacturing | Finance |
There are a few differences between a director of sales and marketing and a director of marketing & development in terms of educational background:
| Director Of Sales And Marketing | Director Of Marketing & Development | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between directors of sales and marketing' and directors of marketing & development' demographics:
| Director Of Sales And Marketing | Director Of Marketing & Development | |
| Average age | 46 | 39 |
| Gender ratio | Male, 62.1% Female, 37.9% | Male, 48.3% Female, 51.7% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 10% |