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Director of sales and marketing vs director of sales & business development

The differences between directors of sales and marketing and directors of sales & business development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a director of sales and marketing and a director of sales & business development. Additionally, a director of sales and marketing has an average salary of $117,348, which is higher than the $82,585 average annual salary of a director of sales & business development.

The top three skills for a director of sales and marketing include customer service, product development and strategic sales. The most important skills for a director of sales & business development are value proposition, sales cycle, and CRM.

Director of sales and marketing vs director of sales & business development overview

Director Of Sales And MarketingDirector Of Sales & Business Development
Yearly salary$117,348$82,585
Hourly rate$56.42$39.70
Growth rate5%5%
Number of jobs132,459163,561
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 79%
Average age4646
Years of experience88

What does a director of sales and marketing do?

A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.

What does a director of sales & business development do?

A director of sales & business development is responsible for monitoring the business and project plans, ensuring that the sales targets are met, according to project requirements and specifications. Directors of sales & business development perform data analysis to track business performance and identify opportunities to grow revenues and profits. They also coordinate with the clients and maintain healthy business relationships by enhancing their brand image on various platforms and reach the target audience. A director of sales & business development works closely with the marketing and sales team for public relations and marketing campaigns placement.

Director of sales and marketing vs director of sales & business development salary

Directors of sales and marketing and directors of sales & business development have different pay scales, as shown below.

Director Of Sales And MarketingDirector Of Sales & Business Development
Average salary$117,348$82,585
Salary rangeBetween $73,000 And $188,000Between $38,000 And $176,000
Highest paying CityUrban Honolulu, HIArlington, VA
Highest paying stateHawaiiOregon
Best paying companyQuidelMastercard
Best paying industryManufacturingTechnology

Differences between director of sales and marketing and director of sales & business development education

There are a few differences between a director of sales and marketing and a director of sales & business development in terms of educational background:

Director Of Sales And MarketingDirector Of Sales & Business Development
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Director of sales and marketing vs director of sales & business development demographics

Here are the differences between directors of sales and marketing' and directors of sales & business development' demographics:

Director Of Sales And MarketingDirector Of Sales & Business Development
Average age4646
Gender ratioMale, 62.1% Female, 37.9%Male, 81.5% Female, 18.5%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between director of sales and marketing and director of sales & business development duties and responsibilities

Director of sales and marketing example responsibilities.

  • Manage business advertising efforts including Google AdWords, Facebook and local print media.
  • Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
  • Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
  • Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
  • Provide project management over cloud base hosted solutions design for the SMB market.
  • Create policies and procedures for Medicare department relating to all aspects of the business.
  • Show more

Director of sales & business development example responsibilities.

  • Lead all client communications, in order to exceed expectations, retain business and increase ROI for brand partners.
  • Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
  • Utilize SaaS to increase multimillion dollar business growth with portfolio of ~ clients.
  • Develop CRM, internal pipeline, and project management platform for reporting up and downstream.
  • Coach and supervise SaaS sales / product specialists to configure and coordinate technology deployment services.
  • Hire and direct a staff of five to teach consultative selling, digital products, new sales associate curriculum and CRM.
  • Show more

Director of sales and marketing vs director of sales & business development skills

Common director of sales and marketing skills
  • Customer Service, 10%
  • Product Development, 5%
  • Strategic Sales, 5%
  • Lead Management, 5%
  • Business Development, 4%
  • Sales Process, 4%
Common director of sales & business development skills
  • Value Proposition, 6%
  • Sales Cycle, 6%
  • CRM, 5%
  • Revenue Growth, 5%
  • Leveraged, 5%
  • Lead Qualification, 4%

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