Director of sales and marketing vs sales and marketing manager

The differences between directors of sales and marketing and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a director of sales and marketing, becoming a sales and marketing manager takes usually requires 8-10 years. Additionally, a director of sales and marketing has an average salary of $117,348, which is higher than the $81,953 average annual salary of a sales and marketing manager.

The top three skills for a director of sales and marketing include customer service, product development and strategic sales. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.

Director of sales and marketing vs sales and marketing manager overview

	Director Of Sales And Marketing	Sales And Marketing Manager
Yearly salary	$117,348	$81,953
Hourly rate	$56.42	$39.40
Growth rate	5%	10%
Number of jobs	132,459	151,042
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 72%
Average age	46	39
Years of experience	8	10

What does a director of sales and marketing do?

A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.

What does a sales and marketing manager do?

Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.

Director of sales and marketing vs sales and marketing manager salary

Directors of sales and marketing and sales and marketing managers have different pay scales, as shown below.

	Director Of Sales And Marketing	Sales And Marketing Manager
Average salary	$117,348	$81,953
Salary range	Between $73,000 And $188,000	Between $43,000 And $154,000
Highest paying City	Urban Honolulu, HI	Yonkers, NY
Highest paying state	Hawaii	New York
Best paying company	Quidel	Meta
Best paying industry	Manufacturing	Technology

Differences between director of sales and marketing and sales and marketing manager education

There are a few differences between a director of sales and marketing and a sales and marketing manager in terms of educational background:

	Director Of Sales And Marketing	Sales And Marketing Manager
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	University of Southern California	University of Georgia

Director of sales and marketing vs sales and marketing manager demographics

Here are the differences between directors of sales and marketing' and sales and marketing managers' demographics:

	Director Of Sales And Marketing	Sales And Marketing Manager
Average age	46	39
Gender ratio	Male, 62.1% Female, 37.9%	Male, 59.8% Female, 40.2%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	10%

Differences between director of sales and marketing and sales and marketing manager duties and responsibilities

Director of sales and marketing example responsibilities.

Manage business advertising efforts including Google AdWords, Facebook and local print media.
Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
Provide project management over cloud base hosted solutions design for the SMB market.
Create policies and procedures for Medicare department relating to all aspects of the business.

Sales and marketing manager example responsibilities.

Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
Review draft and submit RFP responses and manage follow-up communications.
Design marketing and advertising collateral, manage company website, SEO and social media
Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.

Director of sales and marketing vs sales and marketing manager skills

Common director of sales and marketing skills

Customer Service, 10%
Product Development, 5%
Strategic Sales, 5%
Lead Management, 5%
Business Development, 4%
Sales Process, 4%

Common sales and marketing manager skills

Customer Service, 13%
Digital Marketing, 10%
Customer Satisfaction, 8%
Product Development, 7%
B2C, 7%
Sales Process, 6%

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Director Of Sales And Marketing
Director Of Sales And Marketing vs Sales And Marketing Manager

Updated January 8, 2025

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