Director of sales and marketing vs senior director of marketing

The differences between directors of sales and marketing and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a director of sales and marketing, becoming a senior director of marketing takes usually requires 8-10 years. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $117,348 average annual salary of a director of sales and marketing.

The top three skills for a director of sales and marketing include customer service, product development and strategic sales. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Director of sales and marketing vs senior director of marketing overview

	Director Of Sales And Marketing	Senior Director Of Marketing
Yearly salary	$117,348	$159,916
Hourly rate	$56.42	$76.88
Growth rate	5%	10%
Number of jobs	132,459	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 75%
Average age	46	39
Years of experience	8	10

What does a director of sales and marketing do?

A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Director of sales and marketing vs senior director of marketing salary

Directors of sales and marketing and senior directors of marketing have different pay scales, as shown below.

	Director Of Sales And Marketing	Senior Director Of Marketing
Average salary	$117,348	$159,916
Salary range	Between $73,000 And $188,000	Between $112,000 And $226,000
Highest paying City	Urban Honolulu, HI	San Francisco, CA
Highest paying state	Hawaii	California
Best paying company	Quidel	Washington Prime Group
Best paying industry	Manufacturing	Media

Differences between director of sales and marketing and senior director of marketing education

There are a few differences between a director of sales and marketing and a senior director of marketing in terms of educational background:

	Director Of Sales And Marketing	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Southern California	University of Georgia

Director of sales and marketing vs senior director of marketing demographics

Here are the differences between directors of sales and marketing' and senior directors of marketing' demographics:

	Director Of Sales And Marketing	Senior Director Of Marketing
Average age	46	39
Gender ratio	Male, 62.1% Female, 37.9%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	10%

Differences between director of sales and marketing and senior director of marketing duties and responsibilities

Director of sales and marketing example responsibilities.

Manage business advertising efforts including Google AdWords, Facebook and local print media.
Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
Provide project management over cloud base hosted solutions design for the SMB market.
Create policies and procedures for Medicare department relating to all aspects of the business.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Director of sales and marketing vs senior director of marketing skills

Common director of sales and marketing skills

Customer Service, 10%
Product Development, 5%
Strategic Sales, 5%
Lead Management, 5%
Business Development, 4%
Sales Process, 4%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Director Of Sales And Marketing
Director Of Sales And Marketing vs Senior Director Of Marketing

Updated January 8, 2025

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