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The differences between directors of sales and marketing and senior vice presidents of marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a director of sales and marketing, becoming a senior vice president of marketing takes usually requires 8-10 years. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $117,348 average annual salary of a director of sales and marketing.
The top three skills for a director of sales and marketing include customer service, product development and strategic sales. The most important skills for a senior vice president of marketing are digital marketing, analytics, and business strategy.
| Director Of Sales And Marketing | Senior Vice President Of Marketing | |
| Yearly salary | $117,348 | $200,351 |
| Hourly rate | $56.42 | $96.32 |
| Growth rate | 5% | 10% |
| Number of jobs | 132,459 | 111,445 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Average age | 46 | 39 |
| Years of experience | 8 | 10 |
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Directors of sales and marketing and senior vice presidents of marketing have different pay scales, as shown below.
| Director Of Sales And Marketing | Senior Vice President Of Marketing | |
| Average salary | $117,348 | $200,351 |
| Salary range | Between $73,000 And $188,000 | Between $121,000 And $330,000 |
| Highest paying City | Urban Honolulu, HI | Waltham, MA |
| Highest paying state | Hawaii | Massachusetts |
| Best paying company | Quidel | Audubon Nature Institute |
| Best paying industry | Manufacturing | Manufacturing |
There are a few differences between a director of sales and marketing and a senior vice president of marketing in terms of educational background:
| Director Of Sales And Marketing | Senior Vice President Of Marketing | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between directors of sales and marketing' and senior vice presidents of marketing' demographics:
| Director Of Sales And Marketing | Senior Vice President Of Marketing | |
| Average age | 46 | 39 |
| Gender ratio | Male, 62.1% Female, 37.9% | Male, 66.4% Female, 33.6% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 10% |