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General merchandise sales representative vs associate sales representative

The differences between general merchandise sales representatives and associate sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a general merchandise sales representative and an associate sales representative. Additionally, a general merchandise sales representative has an average salary of $56,221, which is higher than the $51,007 average annual salary of an associate sales representative.

The top three skills for a general merchandise sales representative include delivery schedules, customer service and sales floor. The most important skills for an associate sales representative are work ethic, patients, and product knowledge.

General merchandise sales representative vs associate sales representative overview

General Merchandise Sales RepresentativeAssociate Sales Representative
Yearly salary$56,221$51,007
Hourly rate$27.03$24.52
Growth rate4%4%
Number of jobs126,832333,049
Job satisfaction--
Most common degreeBachelor's Degree, 32%Bachelor's Degree, 59%
Average age4747
Years of experience44

General merchandise sales representative vs associate sales representative salary

General merchandise sales representatives and associate sales representatives have different pay scales, as shown below.

General Merchandise Sales RepresentativeAssociate Sales Representative
Average salary$56,221$51,007
Salary rangeBetween $32,000 And $96,000Between $37,000 And $68,000
Highest paying City-Boston, MA
Highest paying state-Massachusetts
Best paying company-Verint
Best paying industry-Health Care

Differences between general merchandise sales representative and associate sales representative education

There are a few differences between a general merchandise sales representative and an associate sales representative in terms of educational background:

General Merchandise Sales RepresentativeAssociate Sales Representative
Most common degreeBachelor's Degree, 32%Bachelor's Degree, 59%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaSUNY College of Technology at Alfred

General merchandise sales representative vs associate sales representative demographics

Here are the differences between general merchandise sales representatives' and associate sales representatives' demographics:

General Merchandise Sales RepresentativeAssociate Sales Representative
Average age4747
Gender ratioMale, 55.9% Female, 44.1%Male, 50.8% Female, 49.2%
Race ratioBlack or African American, 3.1% Unknown, 3.6% Hispanic or Latino, 9.8% Asian, 4.3% White, 79.0% American Indian and Alaska Native, 0.2%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.9% American Indian and Alaska Native, 0.2%
LGBT Percentage6%6%

Differences between general merchandise sales representative and associate sales representative duties and responsibilities

General merchandise sales representative example responsibilities.

  • Manage and assist a vast customer base in the market for new roofing needs after a large hail storm in Lubbock.
  • Develop and implement marketing programs for distributors and retailers, including co-op advertising plans, promotional events, and merchandising techniques.
  • Provide training which include seminars and PowerPoint presentations.

Associate sales representative example responsibilities.

  • Manage organization website and Facebook page; writing articles for websites and newsletters.
  • Perform inside sales, including telemarketing, prospecting, account penetration and product application, consulting and delivery of customer service.
  • Learned how to ask proper questions and communicate MetLife's product differentiators against competition

General merchandise sales representative vs associate sales representative skills

Common general merchandise sales representative skills
  • Delivery Schedules, 83%
  • Customer Service, 13%
  • Sales Floor, 4%
Common associate sales representative skills
  • Work Ethic, 16%
  • Patients, 13%
  • Product Knowledge, 12%
  • Excellent Interpersonal, 7%
  • Excellent Organizational, 4%
  • Sales Techniques, 4%