Group director vs senior director of marketing

The differences between group directors and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a group director and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $149,193 average annual salary of a group director.

The top three skills for a group director include oversight, healthcare and project management. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Group director vs senior director of marketing overview

	Group Director	Senior Director Of Marketing
Yearly salary	$149,193	$159,916
Hourly rate	$71.73	$76.88
Growth rate	10%	10%
Number of jobs	89,420	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a group director do?

A group director is responsible for monitoring the operations of a specific team in an organization, ensuring that the group meets daily targets, providing the highest customer satisfaction for the company's services. Group directors work with senior management to identify business opportunities that would bring more revenues and increase the company's profitability. They also handle the department's budgets, allocating adequate resources for every team to support project deliverables. A group director must have excellent communication and leadership skills, analyzing business functions, and developing strategic ways to increase productivity.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Group director vs senior director of marketing salary

Group directors and senior directors of marketing have different pay scales, as shown below.

	Group Director	Senior Director Of Marketing
Average salary	$149,193	$159,916
Salary range	Between $99,000 And $224,000	Between $112,000 And $226,000
Highest paying City	Newark, NJ	San Francisco, CA
Highest paying state	New Jersey	California
Best paying company	Apple	Washington Prime Group
Best paying industry	Finance	Media

Differences between group director and senior director of marketing education

There are a few differences between a group director and a senior director of marketing in terms of educational background:

	Group Director	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Group director vs senior director of marketing demographics

Here are the differences between group directors' and senior directors of marketing' demographics:

	Group Director	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 64.6% Female, 35.4%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between group director and senior director of marketing duties and responsibilities

Group director example responsibilities.

Manage business relate responsibilities such as employee relations, scheduling, payroll, and general center operations.
Manage treasury and wire transfer/electronic payments operations.
Manage the production operational readiness group and provide oversight for all delivery projects for the company.
Manage and monitor rehabilitation departments to ensure productivity thresholds are met and appropriate Medicare billing criteria document.
Create a Medicaid regulation requirements tracking grid for operational leads and underwriting to reference while drafting responses for new business proposals.
Manage inter-relationships between diverse work groups in the brewing, packaging and distribution departments relating to internal logistics and production scheduling.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Group director vs senior director of marketing skills

Common group director skills

Oversight, 12%
Healthcare, 10%
Project Management, 9%
Direct Reports, 7%
Digital Marketing, 5%
Process Improvement, 4%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Group Director vs Senior Director Of Marketing

Updated January 8, 2025

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