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Group sales representative vs marketing representative

The differences between group sales representatives and marketing representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a group sales representative, becoming a marketing representative takes usually requires 4-6 years. Additionally, a group sales representative has an average salary of $68,567, which is higher than the $47,376 average annual salary of a marketing representative.

The top three skills for a group sales representative include customer service, reservations and sales techniques. The most important skills for a marketing representative are product knowledge, customer service, and sales presentations.

Group sales representative vs marketing representative overview

Group Sales RepresentativeMarketing Representative
Yearly salary$68,567$47,376
Hourly rate$32.96$22.78
Growth rate4%19%
Number of jobs142,815217,886
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 68%
Average age4737
Years of experience46

What does a group sales representative do?

The group sales representative is the major point of contact for sales customers. The representative attends to customer complaints and provides solutions to them. They also monitor the quality of customer service delivery. In addition to that, you may be required to make use of databases to input data, make sales reports, and monitor overall sales goals progress in the firm. The group sales rep leads a sales team and ensures that all team members meet their sales targets.

What does a marketing representative do?

A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.

Group sales representative vs marketing representative salary

Group sales representatives and marketing representatives have different pay scales, as shown below.

Group Sales RepresentativeMarketing Representative
Average salary$68,567$47,376
Salary rangeBetween $43,000 And $108,000Between $28,000 And $77,000
Highest paying City-New York, NY
Highest paying state-Washington
Best paying company-Amazon
Best paying industry-Finance

Differences between group sales representative and marketing representative education

There are a few differences between a group sales representative and a marketing representative in terms of educational background:

Group Sales RepresentativeMarketing Representative
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 68%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at AlfredUniversity of Georgia

Group sales representative vs marketing representative demographics

Here are the differences between group sales representatives' and marketing representatives' demographics:

Group Sales RepresentativeMarketing Representative
Average age4737
Gender ratioMale, 52.5% Female, 47.5%Male, 46.7% Female, 53.3%
Race ratioBlack or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.9% American Indian and Alaska Native, 0.2%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1%
LGBT Percentage6%10%

Differences between group sales representative and marketing representative duties and responsibilities

Group sales representative example responsibilities.

  • Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
  • Aid the technology group in building and customizing proprietary, web-base sales reporting and CRM systems.
  • Document an accurate account of transactions, services and communications with potential, new and existing clients within the CRM database.
  • Provide merchandising assistance to customers by building displays, negotiating placement, replenishing permanent secondary displays and using POS materials effectively.
  • Conduct internal audits of business processes leading to successful ISO certification.

Marketing representative example responsibilities.

  • Manage the overall voice/presence on Facebook and provide content into social applications as needed.
  • Achieve real growth successes employing attentive needs base services and business development campaigns utilizing amass network of legal and healthcare professionals.
  • Post creative and strategic posts regularly to the company's Facebook and Instagram pages.
  • Create PowerPoint presentations of the performed market research about the consumer electronics industry and the imminent competition.
  • Review payroll entries for accuracy and resolve issues if need.
  • Perform layout of classify section in InDesign each month and assist editorial department with proofing.
  • Show more

Group sales representative vs marketing representative skills

Common group sales representative skills
  • Customer Service, 12%
  • Reservations, 11%
  • Sales Techniques, 10%
  • Business Development, 7%
  • Group Life, 6%
  • Trade Shows, 6%
Common marketing representative skills
  • Product Knowledge, 19%
  • Customer Service, 14%
  • Sales Presentations, 5%
  • Life Insurance, 4%
  • PowerPoint, 4%
  • Business Development, 4%