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Key account manager vs regional accounts manager

The differences between key account managers and regional accounts managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a key account manager and a regional accounts manager. Additionally, a key account manager has an average salary of $102,315, which is higher than the $77,705 average annual salary of a regional accounts manager.

The top three skills for a key account manager include account management, customer service and patients. The most important skills for a regional accounts manager are customer service, patients, and account management.

Key account manager vs regional accounts manager overview

Key Account ManagerRegional Accounts Manager
Yearly salary$102,315$77,705
Hourly rate$49.19$37.36
Growth rate5%5%
Number of jobs160,992136,687
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 79%
Average age4646
Years of experience88

What does a key account manager do?

A key account manager is primarily in charge of handling key clients that produce the most profit for a company or business, ensuring that they remain with them. They are mainly responsible for understanding their clients' needs and long-term goals, ensuring that the key clients get to receive all the necessary services and products in time, and promptly address and resolve any issues and concerns. Furthermore, a key account manager may prepare reports and proposals to team members, all while adhering to the company's policies and standards.

What does a regional accounts manager do?

A regional accounts manager specializes in overseeing the account operations within a region or particular area. They are primarily responsible for nurturing new and existing accounts by developing opportunities and strategies, maintaining good relationships with vendors and suppliers, and supervising contracts and client applications. Furthermore, as a regional manager, it is essential to lead and encourage the workforce in the joint effort to reach sales goals and customer satisfaction, all while implementing the policies and regulations of the company.

Key account manager vs regional accounts manager salary

Key account managers and regional accounts managers have different pay scales, as shown below.

Key Account ManagerRegional Accounts Manager
Average salary$102,315$77,705
Salary rangeBetween $75,000 And $138,000Between $48,000 And $124,000
Highest paying CitySan Francisco, CASacramento, CA
Highest paying stateMaineWashington
Best paying companyQuidelVMware
Best paying industryPharmaceuticalPharmaceutical

Differences between key account manager and regional accounts manager education

There are a few differences between a key account manager and a regional accounts manager in terms of educational background:

Key Account ManagerRegional Accounts Manager
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Key account manager vs regional accounts manager demographics

Here are the differences between key account managers' and regional accounts managers' demographics:

Key Account ManagerRegional Accounts Manager
Average age4646
Gender ratioMale, 68.1% Female, 31.9%Male, 69.1% Female, 30.9%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between key account manager and regional accounts manager duties and responsibilities

Key account manager example responsibilities.

  • Lead the KAM division in market share expansion and activation for SWS portfolio.
  • Develop and manage GPO partnerships and new relationships in preparation of new product launch.
  • Utilize IRI reporting (CPGN) to deliver key category insights to customer base in order to effectively manage category decisions.
  • Manage company CRM implementation leading to increase sales profitability and customer satisfaction.
  • Provide managed care expertise to industry leading system developers to create web-base solutions for healthcare revenue cycle.
  • Manage services including contract logistics, distribution, and inbound logistics and shipping brokerage along with various additional transportation solutions.
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Regional accounts manager example responsibilities.

  • Achieve geographic and population expansion by selling multi-year SaaS contracts across the arena.
  • Create a pipeline of business and manage the contact through online spreadsheets, CRM interfaces, and other tools necessary.
  • Manage several OEM media opportunities from artwork requirements to budget/forecast with factory in UK.
  • Manage and maintain one on one relationship with key distributors and distributor sales representatives within assign territory.
  • Work daily with strategy of accounts and participate in all aspects within the ADP account process.
  • Start position with nothing but a phone and a database selling ERP systems to automotive suppliers.
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Key account manager vs regional accounts manager skills

Common key account manager skills
  • Account Management, 10%
  • Customer Service, 7%
  • Patients, 6%
  • CRM, 6%
  • Customer Relationships, 5%
  • Excellent Interpersonal, 5%
Common regional accounts manager skills
  • Customer Service, 10%
  • Patients, 8%
  • Account Management, 8%
  • CRM, 5%
  • Salesforce, 5%
  • Sales Process, 4%

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