Lead brand representative vs area sales representative

The differences between lead brand representatives and area sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a lead brand representative and an area sales representative. Additionally, an area sales representative has an average salary of $58,355, which is higher than the $41,652 average annual salary of a lead brand representative.

The top three skills for a lead brand representative include marketing campaigns, sales floor and customer service. The most important skills for an area sales representative are customer service, business development, and sales process.

Lead brand representative vs area sales representative overview

	Lead Brand Representative	Area Sales Representative
Yearly salary	$41,652	$58,355
Hourly rate	$20.02	$28.06
Growth rate	4%	4%
Number of jobs	143,482	199,212
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 69%
Average age	47	47
Years of experience	4	4

What does a lead brand representative do?

A Lead Brand Representative works to help companies increase brand awareness and public interest. They may work at retail stores or establishments to represent a brand, offering products and services to secure sales and build positive relationships with clients. They also conduct product demonstrations, offer discounts and promotions, manage sales floors and product displays, attend marketing events, and present progress reports. As a Lead Brand Representative, it is their responsibility to set guidelines, develop sales strategies, manage teams and lead efforts to reach goals, all while enforcing the company's policies and regulations.

What does an area sales representative do?

The primary role of an area sales representative is to sell the company's products and services within a specified region or territory. You will be responsible for attracting new clients, increase profitability, and win new accounts. Other duties typically include building and maintaining relationships with both new and existing customers, traveling across the region to visit customers, and maintaining records of customer accounts and sales leads. As an area sales representative, it is also your duty to close deals and negotiate service agreements, prices, and terms of sale.

Lead brand representative vs area sales representative salary

Lead brand representatives and area sales representatives have different pay scales, as shown below.

	Lead Brand Representative	Area Sales Representative
Average salary	$41,652	$58,355
Salary range	Between $33,000 And $51,000	Between $42,000 And $80,000
Highest paying City	-	Syracuse, NY
Highest paying state	-	Maine
Best paying company	-	Microsoft
Best paying industry	-	Finance

Differences between lead brand representative and area sales representative education

There are a few differences between a lead brand representative and an area sales representative in terms of educational background:

	Lead Brand Representative	Area Sales Representative
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 69%
Most common major	Business	Business
Most common college	University of Maryland - College Park	SUNY College of Technology at Alfred

Lead brand representative vs area sales representative demographics

Here are the differences between lead brand representatives' and area sales representatives' demographics:

	Lead Brand Representative	Area Sales Representative
Average age	47	47
Gender ratio	Male, 22.6% Female, 77.4%	Male, 66.0% Female, 34.0%
Race ratio	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.3% American Indian and Alaska Native, 0.2%	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.7% American Indian and Alaska Native, 0.2%
LGBT Percentage	6%	6%

Differences between lead brand representative and area sales representative duties and responsibilities

Lead brand representative example responsibilities.

Manage to sales KPI's (including sales and expense budget numbers), assuring efficient and effective use of resources.
Leverage sales data to tie activities like CES, SXSW and MakerFaires to overall sales growth.
Complete payroll on a bi-weekly basis for staff at store level, to be submit to corporate.
Strengthen leadership and selling ability of brand associates through utilization of roll play, pop quizzes, and merchandise challenges.
Review and adjust payroll when need
Assist store leadership with various projects including communications regarding weekly sales.

Area sales representative example responsibilities.

Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
Create wholesale catalog using Powerpoint and PDF.
Add and update customer information in Seibel CRM application.
Schedule monthly sales, change POS, acquire extra sales/floor space.
Increase sales and product visibility by placing POS material and encouraging promotion participation within accounts.
Execute weekly on premise promotions and off-site special events that generate brand awareness, increase distribution and additional sales.

Lead brand representative vs area sales representative skills

Common lead brand representative skills

Marketing Campaigns, 25%
Sales Floor, 15%
Customer Service, 13%
Brand Marketing, 10%
Leveraged, 6%
Leadership, 5%

Common area sales representative skills

Customer Service, 24%
Business Development, 17%
Sales Process, 15%
Customer Relations, 7%
Product Knowledge, 4%
Territory Sales, 3%

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Lead Brand Representative
Lead Brand Representative vs Area Sales Representative

Updated January 8, 2025

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