Lead brand representative vs field sales representative

The differences between lead brand representatives and field sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a lead brand representative and a field sales representative. Additionally, a field sales representative has an average salary of $48,460, which is higher than the $41,652 average annual salary of a lead brand representative.

The top three skills for a lead brand representative include marketing campaigns, sales floor and customer service. The most important skills for a field sales representative are excellent time management, customer service, and powerpoint.

Lead brand representative vs field sales representative overview

	Lead Brand Representative	Field Sales Representative
Yearly salary	$41,652	$48,460
Hourly rate	$20.02	$23.30
Growth rate	4%	4%
Number of jobs	143,482	228,254
Job satisfaction	-	5
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 73%
Average age	47	47
Years of experience	4	4

What does a lead brand representative do?

A Lead Brand Representative works to help companies increase brand awareness and public interest. They may work at retail stores or establishments to represent a brand, offering products and services to secure sales and build positive relationships with clients. They also conduct product demonstrations, offer discounts and promotions, manage sales floors and product displays, attend marketing events, and present progress reports. As a Lead Brand Representative, it is their responsibility to set guidelines, develop sales strategies, manage teams and lead efforts to reach goals, all while enforcing the company's policies and regulations.

What does a field sales representative do?

A field sales representative is an employee who is employed by business-to-business (B2B) and wholesale organizations to visit leads and sell products or services to their customers in person. Field sales representatives must attract new customers and win new accounts so that they can maximize profitability within their territory. They travel around their assigned territory and visit their customers regularly to educate them on how their products can benefit them. Field sales representatives must also maintain records of all sales leads and monitor the organization's competitor, new products, and market conditions.

Lead brand representative vs field sales representative salary

Lead brand representatives and field sales representatives have different pay scales, as shown below.

	Lead Brand Representative	Field Sales Representative
Average salary	$41,652	$48,460
Salary range	Between $33,000 And $51,000	Between $26,000 And $88,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Washington
Best paying company	-	VMware
Best paying industry	-	Technology

Differences between lead brand representative and field sales representative education

There are a few differences between a lead brand representative and a field sales representative in terms of educational background:

	Lead Brand Representative	Field Sales Representative
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 73%
Most common major	Business	Business
Most common college	University of Maryland - College Park	SUNY College of Technology at Alfred

Lead brand representative vs field sales representative demographics

Here are the differences between lead brand representatives' and field sales representatives' demographics:

	Lead Brand Representative	Field Sales Representative
Average age	47	47
Gender ratio	Male, 22.6% Female, 77.4%	Male, 69.5% Female, 30.5%
Race ratio	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.3% American Indian and Alaska Native, 0.2%	Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.5% American Indian and Alaska Native, 0.2%
LGBT Percentage	6%	6%

Differences between lead brand representative and field sales representative duties and responsibilities

Lead brand representative example responsibilities.

Manage to sales KPI's (including sales and expense budget numbers), assuring efficient and effective use of resources.
Leverage sales data to tie activities like CES, SXSW and MakerFaires to overall sales growth.
Complete payroll on a bi-weekly basis for staff at store level, to be submit to corporate.
Strengthen leadership and selling ability of brand associates through utilization of roll play, pop quizzes, and merchandise challenges.
Review and adjust payroll when need
Assist store leadership with various projects including communications regarding weekly sales.

Field sales representative example responsibilities.

Train and manage new DSR's.
Lead seminars for the CPA community for CPE credits.
Develop and manage sales in major retail accounts in the Mid-Atlantic region.
Manage and assist a vast customer base in the market for new roofing needs after a large hail storm in Lubbock.
Manage merchandising and POS materials at the retail store level ensuring meticulous compliance with all current corporate initiative regulations.
Conduct effective group Medicare HMO/PPO presentations/seminars, as well as one-on-one field sales presentations.

Lead brand representative vs field sales representative skills

Common lead brand representative skills

Marketing Campaigns, 25%
Sales Floor, 15%
Customer Service, 13%
Brand Marketing, 10%
Leveraged, 6%
Leadership, 5%

Common field sales representative skills

Excellent Time Management, 17%
Customer Service, 8%
PowerPoint, 6%
Medicare, 6%
Account Management, 6%
Sales Presentations, 5%

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Lead Brand Representative
Lead Brand Representative vs Field Sales Representative

Updated January 8, 2025

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