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The differences between lead brand representatives and lead sales representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a lead brand representative, becoming a lead sales representative takes usually requires 4-6 years. Additionally, a lead sales representative has an average salary of $54,079, which is higher than the $41,652 average annual salary of a lead brand representative.
The top three skills for a lead brand representative include marketing campaigns, sales floor and customer service. The most important skills for a lead sales representative are cleanliness, customer service, and POS.
| Lead Brand Representative | Lead Sales Representative | |
| Yearly salary | $41,652 | $54,079 |
| Hourly rate | $20.02 | $26.00 |
| Growth rate | 4% | - |
| Number of jobs | 143,482 | 404,430 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 55% | Bachelor's Degree, 48% |
| Average age | 47 | 43 |
| Years of experience | 4 | 6 |
A Lead Brand Representative works to help companies increase brand awareness and public interest. They may work at retail stores or establishments to represent a brand, offering products and services to secure sales and build positive relationships with clients. They also conduct product demonstrations, offer discounts and promotions, manage sales floors and product displays, attend marketing events, and present progress reports. As a Lead Brand Representative, it is their responsibility to set guidelines, develop sales strategies, manage teams and lead efforts to reach goals, all while enforcing the company's policies and regulations.
A lead sales representative is responsible for selling goods and services to existing and potential customers through electronic communications and area visits. Lead sales representatives should be highly-knowledgeable of the products that the company offers to discuss and demonstrate the features to the client accurately. They take orders, process orders, and ensure the correct distribution details according to the customers' specifications. A lead sales representative also monitors the team's sales performance and strategize opportunities to maximize selling techniques and increase profitability.
Lead brand representatives and lead sales representatives have different pay scales, as shown below.
| Lead Brand Representative | Lead Sales Representative | |
| Average salary | $41,652 | $54,079 |
| Salary range | Between $33,000 And $51,000 | Between $32,000 And $89,000 |
| Highest paying City | - | - |
| Highest paying state | - | - |
| Best paying company | - | - |
| Best paying industry | - | - |
There are a few differences between a lead brand representative and a lead sales representative in terms of educational background:
| Lead Brand Representative | Lead Sales Representative | |
| Most common degree | Bachelor's Degree, 55% | Bachelor's Degree, 48% |
| Most common major | Business | Business |
| Most common college | University of Maryland - College Park | SUNY College of Technology at Delhi |
Here are the differences between lead brand representatives' and lead sales representatives' demographics:
| Lead Brand Representative | Lead Sales Representative | |
| Average age | 47 | 43 |
| Gender ratio | Male, 22.6% Female, 77.4% | Male, 55.1% Female, 44.9% |
| Race ratio | Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.3% American Indian and Alaska Native, 0.2% | Black or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.6% Asian, 6.9% White, 61.8% American Indian and Alaska Native, 0.7% |
| LGBT Percentage | 6% | 9% |