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The differences between lead brand representatives and marketing/sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a lead brand representative and a marketing/sales representative. Additionally, a marketing/sales representative has an average salary of $62,917, which is higher than the $41,652 average annual salary of a lead brand representative.
The top three skills for a lead brand representative include marketing campaigns, sales floor and customer service. The most important skills for a marketing/sales representative are customer relations, business relationships, and sales rep.
| Lead Brand Representative | Marketing/Sales Representative | |
| Yearly salary | $41,652 | $62,917 |
| Hourly rate | $20.02 | $30.25 |
| Growth rate | 4% | 4% |
| Number of jobs | 143,482 | 274,768 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 55% | Bachelor's Degree, 66% |
| Average age | 47 | 47 |
| Years of experience | 4 | 4 |
A Lead Brand Representative works to help companies increase brand awareness and public interest. They may work at retail stores or establishments to represent a brand, offering products and services to secure sales and build positive relationships with clients. They also conduct product demonstrations, offer discounts and promotions, manage sales floors and product displays, attend marketing events, and present progress reports. As a Lead Brand Representative, it is their responsibility to set guidelines, develop sales strategies, manage teams and lead efforts to reach goals, all while enforcing the company's policies and regulations.
The job of marketing/sales representatives is to pitch a company's products and services to potential customers. They work to drive brand awareness through face-to-face consumer interaction. They are often considered as a liaison between sellers and buyers, providing information about products and services. They promote human relationships through marketing collateral distribution and communication. Other responsibilities include planning and implementing marketing campaigns, maintaining good relationships with vendors and venues, and promoting business expansion opportunities. This role requires a bachelor's degree in business administration, communications and marketing experience, excellent communication skills, and time management skills.
Lead brand representatives and marketing/sales representatives have different pay scales, as shown below.
| Lead Brand Representative | Marketing/Sales Representative | |
| Average salary | $41,652 | $62,917 |
| Salary range | Between $33,000 And $51,000 | Between $42,000 And $92,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | New Hampshire |
| Best paying company | - | Bosch USA |
| Best paying industry | - | Finance |
There are a few differences between a lead brand representative and a marketing/sales representative in terms of educational background:
| Lead Brand Representative | Marketing/Sales Representative | |
| Most common degree | Bachelor's Degree, 55% | Bachelor's Degree, 66% |
| Most common major | Business | Business |
| Most common college | University of Maryland - College Park | University of Pennsylvania |
Here are the differences between lead brand representatives' and marketing/sales representatives' demographics:
| Lead Brand Representative | Marketing/Sales Representative | |
| Average age | 47 | 47 |
| Gender ratio | Male, 22.6% Female, 77.4% | Male, 53.1% Female, 46.9% |
| Race ratio | Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.3% American Indian and Alaska Native, 0.2% | Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.3% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 6% | 6% |