Lead brand representative vs senior sales representative

The differences between lead brand representatives and senior sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a lead brand representative and a senior sales representative. Additionally, a senior sales representative has an average salary of $82,550, which is higher than the $41,652 average annual salary of a lead brand representative.

The top three skills for a lead brand representative include marketing campaigns, sales floor and customer service. The most important skills for a senior sales representative are customer satisfaction, product knowledge, and sales consultants.

Lead brand representative vs senior sales representative overview

	Lead Brand Representative	Senior Sales Representative
Yearly salary	$41,652	$82,550
Hourly rate	$20.02	$39.69
Growth rate	4%	4%
Number of jobs	143,482	210,521
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 74%
Average age	47	47
Years of experience	4	4

What does a lead brand representative do?

A Lead Brand Representative works to help companies increase brand awareness and public interest. They may work at retail stores or establishments to represent a brand, offering products and services to secure sales and build positive relationships with clients. They also conduct product demonstrations, offer discounts and promotions, manage sales floors and product displays, attend marketing events, and present progress reports. As a Lead Brand Representative, it is their responsibility to set guidelines, develop sales strategies, manage teams and lead efforts to reach goals, all while enforcing the company's policies and regulations.

What does a senior sales representative do?

A senior sales representative's role is to oversee operations that mainly revolve around engaging with clients to pursue sales targets. Their responsibilities also include devising strategies that would help colleagues to attain quotas and discover new opportunities and trends that would be of help in building a more substantial client base. There are also instances where they must reach out to clients, building rapport to secure sales. Furthermore, as a senior sales representative, they have to lead fellow skilled professionals as they reach their common goals.

Lead brand representative vs senior sales representative salary

Lead brand representatives and senior sales representatives have different pay scales, as shown below.

	Lead Brand Representative	Senior Sales Representative
Average salary	$41,652	$82,550
Salary range	Between $33,000 And $51,000	Between $46,000 And $145,000
Highest paying City	-	Boston, MA
Highest paying state	-	Massachusetts
Best paying company	-	Google
Best paying industry	-	-

Differences between lead brand representative and senior sales representative education

There are a few differences between a lead brand representative and a senior sales representative in terms of educational background:

	Lead Brand Representative	Senior Sales Representative
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 74%
Most common major	Business	Business
Most common college	University of Maryland - College Park	SUNY College of Technology at Alfred

Lead brand representative vs senior sales representative demographics

Here are the differences between lead brand representatives' and senior sales representatives' demographics:

	Lead Brand Representative	Senior Sales Representative
Average age	47	47
Gender ratio	Male, 22.6% Female, 77.4%	Male, 63.1% Female, 36.9%
Race ratio	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.3% American Indian and Alaska Native, 0.2%	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.9% American Indian and Alaska Native, 0.2%
LGBT Percentage	6%	6%

Differences between lead brand representative and senior sales representative duties and responsibilities

Lead brand representative example responsibilities.

Manage to sales KPI's (including sales and expense budget numbers), assuring efficient and effective use of resources.
Leverage sales data to tie activities like CES, SXSW and MakerFaires to overall sales growth.
Complete payroll on a bi-weekly basis for staff at store level, to be submit to corporate.
Strengthen leadership and selling ability of brand associates through utilization of roll play, pop quizzes, and merchandise challenges.
Review and adjust payroll when need
Assist store leadership with various projects including communications regarding weekly sales.

Senior sales representative example responsibilities.

Manage regional MRI techs and schedules.
Manage educational speaker programs for physicians, nurses and pharmacists, introducing new oncology products.
Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
Train new ISR's on purchasing skills.
Field service representative for HMO and PPO accounts.
Create and present PowerPoint presentations and train large groups of sales representatives.

Lead brand representative vs senior sales representative skills

Common lead brand representative skills

Marketing Campaigns, 25%
Sales Floor, 15%
Customer Service, 13%
Brand Marketing, 10%
Leveraged, 6%
Leadership, 5%

Common senior sales representative skills

Customer Satisfaction, 21%
Product Knowledge, 11%
Sales Consultants, 8%
Customer Relationships, 8%
Sales Process, 7%
Customer Service, 6%

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Lead Brand Representative
Lead Brand Representative vs Senior Sales Representative

Updated January 8, 2025

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