Lead brand representative vs territory representative

The differences between lead brand representatives and territory representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a lead brand representative and a territory representative. Additionally, a lead brand representative has an average salary of $41,652, which is higher than the $39,761 average annual salary of a territory representative.

The top three skills for a lead brand representative include marketing campaigns, sales floor and customer service. The most important skills for a territory representative are customer service, patients, and customer relationships.

Lead brand representative vs territory representative overview

	Lead Brand Representative	Territory Representative
Yearly salary	$41,652	$39,761
Hourly rate	$20.02	$19.12
Growth rate	4%	4%
Number of jobs	143,482	155,926
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 83%
Average age	47	47
Years of experience	4	4

What does a lead brand representative do?

A Lead Brand Representative works to help companies increase brand awareness and public interest. They may work at retail stores or establishments to represent a brand, offering products and services to secure sales and build positive relationships with clients. They also conduct product demonstrations, offer discounts and promotions, manage sales floors and product displays, attend marketing events, and present progress reports. As a Lead Brand Representative, it is their responsibility to set guidelines, develop sales strategies, manage teams and lead efforts to reach goals, all while enforcing the company's policies and regulations.

What does a territory representative do?

A territory representative is responsible for selling the company's goods and services within a designated area, negotiating offers with potential clients, and identifying business opportunities according to market trends and customer demands. Territory representatives analyze the sales performance and strategize techniques to reach sales targets by coordinating with the whole sales team. They must be highly knowledgeable of the products offered by the company to demonstrate features and functionalities and respond to the inquiries and concerns the customers may have.

Lead brand representative vs territory representative salary

Lead brand representatives and territory representatives have different pay scales, as shown below.

	Lead Brand Representative	Territory Representative
Average salary	$41,652	$39,761
Salary range	Between $33,000 And $51,000	Between $31,000 And $50,000
Highest paying City	-	-
Highest paying state	-	-
Best paying company	-	-
Best paying industry	-	-

Differences between lead brand representative and territory representative education

There are a few differences between a lead brand representative and a territory representative in terms of educational background:

	Lead Brand Representative	Territory Representative
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 83%
Most common major	Business	Business
Most common college	University of Maryland - College Park	SUNY College of Technology at Alfred

Lead brand representative vs territory representative demographics

Here are the differences between lead brand representatives' and territory representatives' demographics:

	Lead Brand Representative	Territory Representative
Average age	47	47
Gender ratio	Male, 22.6% Female, 77.4%	Male, 62.6% Female, 37.4%
Race ratio	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.3% American Indian and Alaska Native, 0.2%	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.1% Asian, 5.1% White, 73.0% American Indian and Alaska Native, 0.2%
LGBT Percentage	6%	6%

Differences between lead brand representative and territory representative duties and responsibilities

Lead brand representative example responsibilities.

Manage to sales KPI's (including sales and expense budget numbers), assuring efficient and effective use of resources.
Leverage sales data to tie activities like CES, SXSW and MakerFaires to overall sales growth.
Complete payroll on a bi-weekly basis for staff at store level, to be submit to corporate.
Strengthen leadership and selling ability of brand associates through utilization of roll play, pop quizzes, and merchandise challenges.
Review and adjust payroll when need
Assist store leadership with various projects including communications regarding weekly sales.

Territory representative example responsibilities.

Manage and develop an extensive sales pipeline using SalesForce CRM products and phone-orient lead development techniques.
Accomplish this by actively prospecting new business, maintaining accountability on all sales efforts, and actualizing attentiveness to detail.
Design and facilitate educational and informative sales presentations and workshops for patients, family members, physicians and nurses.
Promote portfolio of products from multiple therapeutic classes to internal medicine, cardiology, allergy and pulmonology and family practice.
Develop product advocates in the cardiology space to influence usage at the primary care level.
Use computer systems (CRM) to track opportunities, update customer records, and record sales activity.

Lead brand representative vs territory representative skills

Common lead brand representative skills

Marketing Campaigns, 25%
Sales Floor, 15%
Customer Service, 13%
Brand Marketing, 10%
Leveraged, 6%
Leadership, 5%

Common territory representative skills

Customer Service, 12%
Patients, 10%
Customer Relationships, 9%
CRM, 9%
Territory Development, 6%
Food Handling, 5%

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Lead Brand Representative
Lead Brand Representative vs Territory Representative

Updated January 8, 2025

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