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Major account manager vs sales manager

The differences between major account managers and sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a major account manager and a sales manager. Additionally, a major account manager has an average salary of $98,287, which is higher than the $73,952 average annual salary of a sales manager.

The top three skills for a major account manager include digital marketing, customer service and cloud. The most important skills for a sales manager are product knowledge, customer satisfaction, and sales performance.

Major account manager vs sales manager overview

Major Account ManagerSales Manager
Yearly salary$98,287$73,952
Hourly rate$47.25$35.55
Growth rate5%5%
Number of jobs164,210119,066
Job satisfaction-5
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 63%
Average age4646
Years of experience88

What does a major account manager do?

Major account manager responsibilities include growing strong relationships with customers, liaising with chief business executives and stakeholders, as well as making sales reports. Also, they answer the client's questions and determine new business opportunities between current customers. They also act as a liaison with cross-functional internal teams, which include customer service and product development departments, to enhance the overall customer experience. Additionally, they negotiate contracts and ensure that agreements increase profits. The work may require periodic travel.

What does a sales manager do?

Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.

Major account manager vs sales manager salary

Major account managers and sales managers have different pay scales, as shown below.

Major Account ManagerSales Manager
Average salary$98,287$73,952
Salary rangeBetween $59,000 And $161,000Between $42,000 And $129,000
Highest paying City-Jersey City, NJ
Highest paying state-New Jersey
Best paying company-Capgemini
Best paying industry--

Differences between major account manager and sales manager education

There are a few differences between a major account manager and a sales manager in terms of educational background:

Major Account ManagerSales Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 63%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Major account manager vs sales manager demographics

Here are the differences between major account managers' and sales managers' demographics:

Major Account ManagerSales Manager
Average age4646
Gender ratioMale, 71.0% Female, 29.0%Male, 68.7% Female, 31.3%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between major account manager and sales manager duties and responsibilities

Major account manager example responsibilities.

  • Coach sales team on processes allowing them to work through obstacles and generate new business opportunities within the IDN's manage.
  • Develop strategic competitive financial options, ROI analysis, and productivity comparisons for clients.
  • Represent and sell over 150 leading manufacturers' products to distributors within the channel.
  • Increase POS in core Playskool, license preschool, and boy s pre-cool brands.
  • Train brokers, distributors and units on how to market, promote and prepare Pillsbury products.
  • Leverage the CRM system to develop prospecting and sales strategy that ensures high activity and effective closing ratios.
  • Show more

Sales manager example responsibilities.

  • Achieve proficiency in multitasking by performing multiple duties and managing differing responsibilities periodically.
  • Manage discount contracts, write up of add-ons, renewals, transfers of equities.
  • Manage and support one of the largest portfolios within the division and the largest in the Americas.
  • Manage website, updating product listings, enhancing SEO positioning, and maintaining overall site appearance and functionality.
  • Launch and manage the Americas outsourcing lead generation and qualification process.
  • Set all promotional activity, introduce new items and manage distributors in select markets.
  • Show more

Major account manager vs sales manager skills

Common major account manager skills
  • Digital Marketing, 16%
  • Customer Service, 8%
  • Cloud, 8%
  • Customer Satisfaction, 6%
  • Account Management, 5%
  • CRM, 5%
Common sales manager skills
  • Product Knowledge, 12%
  • Customer Satisfaction, 7%
  • Sales Performance, 6%
  • CRM, 5%
  • Sales Process, 4%
  • Work Ethic, 4%

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